Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Latest Publications

TOTAL DOCUMENTS

208

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319991801, 9783319991818

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Look into the (Not So) Bright Side of Life: An Exploration of the Negative Service Encounter and Its Effect on the Next Customer: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_91 ◽

2018 ◽

pp. 287-288

Author(s):

Achilleas Boukis ◽

Arne Baruca ◽

Ebru Ulusoy

Keyword(s):

Service Encounter ◽

Bright Side

Download Full-text

CSR Communication of Hotels and Consumer Responses Towards it: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_8 ◽

2018 ◽

pp. 15-16

Author(s):

Andrea Ettinger ◽

Sonja Grabner-Kräuter ◽

Ralf Terlutter

Keyword(s):

Consumer Responses ◽

Csr Communication

Download Full-text

The Effects of Visual Context on Construal Level in Online Shopping: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_72 ◽

2018 ◽

pp. 237-238

Author(s):

Amin Saleh

Keyword(s):

Online Shopping ◽

Construal Level ◽

Visual Context

Download Full-text

The Impact of Existential Anxiety on Attitude Toward Product Innovation: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_58 ◽

2018 ◽

pp. 187-188

Author(s):

Benjamin Boeuf

Keyword(s):

Product Innovation ◽

Existential Anxiety ◽

The Impact

Download Full-text

Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_50 ◽

2018 ◽

pp. 139-140

Author(s):

Anuashine Chefor Ellis

Keyword(s):

Service Providers ◽

The Impact

Download Full-text

Internet Killed the Radio Star? An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_198 ◽

2018 ◽

pp. 591-591

Author(s):

Yang He ◽

Atanas Nikolov

Download Full-text

Tales of Food Labeling: Experimental Studies on the Effects of Advertisings and Warnings on Food Labels in Brazilian Context: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_172 ◽

2018 ◽

pp. 531-532

Author(s):

Rita Pereira ◽

Josuéliton da Costa Silva

Keyword(s):

Experimental Studies ◽

Food Labeling ◽

Food Labels

Download Full-text

An Abstract: Immersive Virtual Environments: A Whole New World

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_163 ◽

2018 ◽

pp. 501-502

Author(s):

Luke Liska

Keyword(s):

Virtual Environments ◽

New World ◽

Immersive Virtual Environments

Download Full-text

Measuring Attitudes toward Customer Surveillance: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_162 ◽

2018 ◽

pp. 499-500

Author(s):

Kirk Plangger ◽

Elsamari Botha

Download Full-text

Co-Creation in a Marketing Classroom: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_14 ◽

2018 ◽

pp. 35-36

Author(s):

Ria Wiid

Download Full-text

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real SpacesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

A Look into the (Not So) Bright Side of Life: An Exploration of the Negative Service Encounter and Its Effect on the Next Customer: An Abstract

CSR Communication of Hotels and Consumer Responses Towards it: An Abstract

The Effects of Visual Context on Construal Level in Online Shopping: An Abstract

The Impact of Existential Anxiety on Attitude Toward Product Innovation: An Abstract

Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract

Internet Killed the Radio Star? An Abstract

Tales of Food Labeling: Experimental Studies on the Effects of Advertisings and Warnings on Food Labels in Brazilian Context: An Abstract

An Abstract: Immersive Virtual Environments: A Whole New World

Measuring Attitudes toward Customer Surveillance: An Abstract

Co-Creation in a Marketing Classroom: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Latest Publications