Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Understanding the Viability of the Three Types of Approach of Advertising in Emerging Markets

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_20 ◽

2018 ◽

pp. 57-70

Author(s):

Rajesh Kumar Srivastava ◽

Manoj Bhide

Keyword(s):

Emerging Markets

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The Contingency Factors on the Relationship Between New Product Preannouncements and Firm Value: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_97 ◽

2018 ◽

pp. 313-314

Author(s):

M. Billur Akdeniz ◽

M. Berk Talay ◽

Ahmet H. Kirca

Keyword(s):

Firm Value ◽

New Product ◽

New Product Preannouncements ◽

The Relationship

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Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_44 ◽

2018 ◽

pp. 117-118

Author(s):

Lei Huang ◽

Julie Fitzpatrick

Keyword(s):

Credit Cards

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Elementary, My Dear Watson: The Use of Artificial Intelligence in Marketing Research: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_103 ◽

2018 ◽

pp. 325-325

Author(s):

Christine Pitt ◽

Theresa Eriksson ◽

Amir Dabirian ◽

Joseph Vella

Keyword(s):

Artificial Intelligence ◽

Marketing Research

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Understanding Consumer-Generated Content About Luxury Brands Using Big Data: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_164 ◽

2018 ◽

pp. 503-504

Author(s):

Xia Liu ◽

Alvin Burns

Keyword(s):

Big Data ◽

Luxury Brands

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Examining Sales and Purchase Approaches in Complex Business Relationships: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_206 ◽

2018 ◽

pp. 607-608

Author(s):

Rocio Rodríguez ◽

Göran Svensson ◽

Sergio Román ◽

Greg Wood

Keyword(s):

Business Relationships

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The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_87 ◽

2018 ◽

pp. 267-280

Author(s):

Christo A. Bisschoff ◽

Christo J. Bester

Keyword(s):

South African ◽

Brand Loyalty ◽

Soft Drink ◽

Soft Drink Consumption ◽

African Children ◽

South African Children

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Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_13 ◽

2018 ◽

pp. 33-33

Author(s):

Dorcia E. Bolton ◽

Sreedhar Madhavaram

Keyword(s):

Conceptual Framework ◽

Relationship Marketing

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Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_62 ◽

2018 ◽

pp. 205-206 ◽

Cited By ~ 1

Author(s):

Debbie Laverie ◽

William H. Humphrey ◽

Dorcia E. Bolton

Keyword(s):

Digital Marketing ◽

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing ◽

Customer Journey ◽

Marketing Education

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Front-Line Service Role Engagement and Subjective Well-Being of Socially Disadvantaged Employees: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ◽

10.1007/978-3-319-99181-8_166 ◽

2018 ◽

pp. 507-507

Author(s):

Darren Garvey ◽

Piyush Sharma ◽

Russel P. J. Kingshott

Keyword(s):

Well Being ◽

Subjective Well Being ◽

Front Line ◽

Socially Disadvantaged ◽

Service Role ◽

Role Engagement

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
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Published By Springer International Publishing

Understanding the Viability of the Three Types of Approach of Advertising in Emerging Markets

The Contingency Factors on the Relationship Between New Product Preannouncements and Firm Value: An Abstract

Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards: An Abstract

Elementary, My Dear Watson: The Use of Artificial Intelligence in Marketing Research: An Abstract

Understanding Consumer-Generated Content About Luxury Brands Using Big Data: An Abstract

Examining Sales and Purchase Approaches in Complex Business Relationships: An Abstract

The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children

Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract

Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract

Front-Line Service Role Engagement and Subjective Well-Being of Socially Disadvantaged Employees: An Abstract

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real SpacesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Understanding the Viability of the Three Types of Approach of Advertising in Emerging Markets

The Contingency Factors on the Relationship Between New Product Preannouncements and Firm Value: An Abstract

Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards: An Abstract

Elementary, My Dear Watson: The Use of Artificial Intelligence in Marketing Research: An Abstract

Understanding Consumer-Generated Content About Luxury Brands Using Big Data: An Abstract

Examining Sales and Purchase Approaches in Complex Business Relationships: An Abstract

The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children

Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract

Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract

Front-Line Service Role Engagement and Subjective Well-Being of Socially Disadvantaged Employees: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Latest Publications