Journal of Hospital Marketing
Latest Publications

TOTAL DOCUMENTS

279
(FIVE YEARS 0)

H-INDEX

8
(FIVE YEARS 0)

Published By Informa Uk (Taylor & Francis)

0883-7570
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Health Care Policy Reform

2000 ◽  
Vol 13 (2) ◽  
pp. 43-61
Author(s):  
Robert J. Parsons ◽  
Gary M. Woller ◽  
Giinther Neubauer ◽  
Frank Thomas Rothaemel ◽  
Barbara Zelle
Keyword(s):  
Health Care ◽  
Health Care Policy ◽  
Policy Reform ◽  
Care Policy

The Dilemma of Conflicting Attitudes

2000 ◽  
Vol 13 (2) ◽  
pp. 5-21 ◽  
Author(s):  
Franklin B. Krohn ◽  
Tina M. Zboch

A Model of Strategic Marketing Alliances for Hospices

2000 ◽  
Vol 13 (2) ◽  
pp. 105-119 ◽  
Author(s):  
Donald R. Self ◽  
Becky J. Starnes
Keyword(s):  
Strategic Marketing ◽  
Marketing Alliances

Quality, Sacrifice, and Value in Hospital Choice

2000 ◽  
Vol 13 (2) ◽  
pp. 23-42 ◽  
Author(s):  
Sandra K. Smith Gooding
Keyword(s):  
Hospital Choice

The Use of Drug Formularies in Managed Care

2000 ◽  
Vol 13 (2) ◽  
pp. 63-85 ◽  
Author(s):  
Lori A. Hill
Keyword(s):  
Managed Care

Hospital WEB Site Marketing: Analysis, Issues, and Trends

2000 ◽  
Vol 13 (2) ◽  
pp. 87-103 ◽  
Author(s):  
Peter M. Sanchez ◽  
Penny Maier-Donati
Keyword(s):  
Web Site ◽  
Marketing Analysis

A Model of Strategic Marketing Alliances for Hospices

1999 ◽  
Vol 13 (1) ◽  
pp. 43-56 ◽  
Author(s):  
Becky J. Starnes ◽  
Donald R. Self
Keyword(s):  
Strategic Marketing ◽  
Marketing Alliances

Stress in the Marketing Environment

1999 ◽  
Vol 13 (1) ◽  
pp. 97-105
Author(s):  
Thomas F. Gilbertson ◽  
Robert Boisoneau
Keyword(s):  
Marketing Environment
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