Journal of Database Marketing & Customer Strategy Management
Latest Publications

TOTAL DOCUMENTS

429

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Published By Springer Nature

1741-2447, 1741-2439

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Proposing a customer knowledge management model for customer value augmentation: A home appliances case study

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.32 ◽

2012 ◽

Vol 19 (4) ◽

pp. 321-347 ◽

Cited By ~ 7

Author(s):

Mohamad Mohsen Sedighi ◽

Taha Mokfi ◽

Seyedehfatemeh Golrizgashti

Keyword(s):

Knowledge Management ◽

Customer Value ◽

Management Model ◽

Customer Knowledge ◽

Home Appliances ◽

Customer Knowledge Management

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Impact of promotions and value consciousness in online shopping behaviour in India

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.30 ◽

2012 ◽

Vol 19 (4) ◽

pp. 311-320 ◽

Cited By ~ 7

Author(s):

Sapna Rakesh ◽

Arpita Khare

Keyword(s):

Online Shopping ◽

Shopping Behaviour ◽

Value Consciousness

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Reflections on a life in database marketing

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.27 ◽

2012 ◽

Vol 19 (4) ◽

pp. 214-218 ◽

Cited By ~ 1

Author(s):

Merlin Stone

Keyword(s):

Database Marketing

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Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.29 ◽

2012 ◽

Vol 19 (4) ◽

pp. 300-310 ◽

Cited By ~ 20

Author(s):

Ana Javornik ◽

Andreina Mandelli

Keyword(s):

Exploratory Study ◽

Customer Engagement

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Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.19 ◽

2012 ◽

Vol 19 (4) ◽

pp. 219-232 ◽

Cited By ~ 18

Author(s):

Muhammad Mohtsham Saeed ◽

Faria Arshad

Keyword(s):

Social Capital ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Competitive Advantage ◽

Mediating Role ◽

Reputational Capital ◽

Corporate Social

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Editorial

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.31 ◽

2012 ◽

Vol 19 (4) ◽

pp. 209-213

Author(s):

Jane Fae

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Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.26 ◽

2012 ◽

Vol 19 (4) ◽

pp. 286-293 ◽

Cited By ~ 19

Author(s):

Shirley Bester ◽

Mlenga G Jere

Keyword(s):

Purchase Intention ◽

Emerging Market ◽

Message Framing ◽

Market Effect ◽

Cause Related Marketing ◽

Cause Involvement

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Marketing DSS architecture for sports sponsorship management

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.28 ◽

2012 ◽

Vol 19 (4) ◽

pp. 294-299 ◽

Cited By ~ 1

Author(s):

Behrooz Noori

Keyword(s):

Sports Sponsorship

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On the monthly usage dynamic of prepaid subscribers – Hidden insights

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.24 ◽

2012 ◽

Vol 19 (4) ◽

pp. 262-274

Author(s):

Hicham Aroudaki

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Simple strategies to win and keep customers profitably

Journal of Database Marketing & Customer Strategy Management ◽

10.1057/dbm.2012.25 ◽

2012 ◽

Vol 19 (4) ◽

pp. 275-285 ◽

Cited By ~ 4

Author(s):

Neil Woodcock ◽

Merlin Stone

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Journal of Database Marketing & Customer Strategy ManagementLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Nature

Proposing a customer knowledge management model for customer value augmentation: A home appliances case study

Impact of promotions and value consciousness in online shopping behaviour in India

Reflections on a life in database marketing

Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital

Editorial

Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention

Marketing DSS architecture for sports sponsorship management

On the monthly usage dynamic of prepaid subscribers – Hidden insights

Simple strategies to win and keep customers profitably

Journal of Database Marketing & Customer Strategy Management
Latest Publications