Journal of Database Marketing & Customer Strategy Management
Latest Publications

TOTAL DOCUMENTS

429
(FIVE YEARS 0)

H-INDEX

26
(FIVE YEARS 0)

Published By Springer Nature

1741-2447, 1741-2439
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Proposing a customer knowledge management model for customer value augmentation: A home appliances case study

2012 ◽  
Vol 19 (4) ◽  
pp. 321-347 ◽  
Author(s):  
Mohamad Mohsen Sedighi ◽  
Taha Mokfi ◽  
Seyedehfatemeh Golrizgashti
Keyword(s):  
Knowledge Management ◽  
Customer Value ◽  
Management Model ◽  
Customer Knowledge ◽  
Home Appliances ◽  
Customer Knowledge Management

scholarly journals Impact of promotions and value consciousness in online shopping behaviour in India

2012 ◽  
Vol 19 (4) ◽  
pp. 311-320 ◽  
Author(s):  
Sapna Rakesh ◽  
Arpita Khare
Keyword(s):  
Online Shopping ◽  
Shopping Behaviour ◽  
Value Consciousness

scholarly journals Reflections on a life in database marketing

2012 ◽  
Vol 19 (4) ◽  
pp. 214-218 ◽  
Author(s):  
Merlin Stone
Keyword(s):  
Database Marketing

scholarly journals Editorial

2012 ◽  
Vol 19 (4) ◽  
pp. 209-213
Author(s):  
Jane Fae

scholarly journals Marketing DSS architecture for sports sponsorship management

2012 ◽  
Vol 19 (4) ◽  
pp. 294-299 ◽  
Author(s):  
Behrooz Noori
Keyword(s):  
Sports Sponsorship

scholarly journals On the monthly usage dynamic of prepaid subscribers – Hidden insights

2012 ◽  
Vol 19 (4) ◽  
pp. 262-274
Author(s):  
Hicham Aroudaki

scholarly journals Simple strategies to win and keep customers profitably

2012 ◽  
Vol 19 (4) ◽  
pp. 275-285 ◽  
Author(s):  
Neil Woodcock ◽  
Merlin Stone
Load More ...
Sign in / Sign up

Export Citation Format

Share Document