Changing national health values of Russians

The publication is aimed at studying the attitude of middle-aged and older Russians to physical culture and sports. The scope of the results embraces studying the dynamics of perception of physical culture and sports in the minds of middle-aged and older Russians. The research subject is studying the dynamic changes in the system of value consciousness of Russians. The method of obtaining empirical data includes focused online interviews, traditional analysis of documents, including legislative acts of the Russian Federation. Conducting focused online interviews with respondents from Nizhny Novgorod and Volgograd is due to the conditions of self-isolation of Russians during the study period. The result of the study is presented as a description of the specifics of the perception of physical culture and sports by middle-aged and older Russians. The scientific novelty of the publication lies in the author's understanding of the influence of self-isolation on changes in the values of Russians in the perception of physical culture and sports worthiness by middle-aged and older people in Russian regions. During the interviewing online focus groups, respondents' suggestions on how to encourage middle-aged and older Russians to engage in physical culture and sports were revealed.

Crisis of Values: a Critical Analysis

In this article, I examine some theoretical doubts about the crisis of values. Among other things, I consider the following issues: crisis of values versus crisis of value consciousness; crisis of values in general versus crisis of concrete values; negative and positive aspects of the crisis of values; and theoretical crises versus crises of practical life. The aim of the considerations is to clarify the terminology used in the theories of crisis and to answer the question as to whether we are currently experiencing a crisis of values.

The theory of a just state in the philosophical concept of the institutional person

The antagonisms in the development of modern social relations make working out the idea of creating comfortable life conditions for a person in society topical again. This circumstance suggests reconsidering the theory of a just state within the context of the philosophical conception of the institutional person with a substantial comprehension of the institutional organization of society comparing it with the variability of the tasks of modern democracy. The philosophical concept of the institutional person concerning a just state as a rational concept-construct for a human life and the organization of society continues a series of scientific articles on the concept of the institutional person: the ontological and value foundations which reveal its new possibilities for the analysis of social being. When considering the problem of the formation of a social state as a rational concept-construct for a human life and the organization of society through the prism of the philosophical concept of the institutional person, the principles and mechanisms of its solution are revealed. The paper draws attention to the natural processes of the formation of the middle class and the development of value consciousness which, while maintaining functional differentiation in society, form its social and class homogeneity defining the common tasks of modern democracy aimed at aligning the private interests of the domestic bourgeoisie with the national and regional interests of the country’s development and the personal interests of a human being, and to the painless transformation of domestic oligarchs into aristocrats, into allies of the middle class.

The correlation of mythological, ideological and figurative-symbolic mechanisms of constructing state identity

The article considers the place of figurative and symbolic cultural phenomena in the process of forming the state identity of modern Russian youth. These phenomena are considered from the point of view of the possibility of direct influence on the value consciousness by using the socio-psychological potential of “aesthetic information” (A. Mol). The correlation of the figurative and symbolic aspects of the formation of state identity with the mythological and ideological aspects of this process is shown. The transformation of “national mythologems” into rational ideologems, which is inevitable in the conditions of rationalization and globalization of the modern world implies the autonomization of the value consciousness of the socializing individual, which, in turn, is impossible without using the potential of artistic images symbolizing the cultural unity of society.

Axiological contexts of geographical cognition.

The paper reasons about value consciousness, which plays a special role in the study and development of geographical space. The understanding of geographical space is based on multidimensional analytical features of this subject category. Geographical space is represented as an area of mutual penetration of a unique natural shell and an original anthroposphere. In this fusion of nature and society, the predominant role of humans in the surrounding reality is highlighted. It is suggested that the urgent task of geographical knowledge is the need to unite knowledge about people, nature and society in the conditions of spatial interaction. It is emphasized that the main vector of modern geographical research is the conceptual progress from "Earth" to "Person" as the only reliable wealth that the world possesses. The dominant role of a person in the surrounding reality is determined by the moral consciousness and reasonable practice of an individual in specific spatial circumstances. The authors illustrate that in modern conditions it is impossible to do this without appealing to humanitarian values, which become the fundamental basis of the entire world "Dasein” (by M. Heidegger) as an existing being.

The features of the formation of ethno-value consciousness in the modern Kazakh Pedagogical University

The specifics of the conditions for the formation of the ethno-value consciousness of future teachers based on a comprehensive approach to mastering their ethnic knowledge and skills in the process of competence and activity approaches is the goal of study. The authors used a synergistic approach based on competence-based and activity-based approaches. These approaches include the following methods: interiorization of internal cognitive activity with cross-cultural, cross-competent, cross-linguistic analyses, the method of emotional experience; frame modeling method, competence approach, psycholinguistic and pedagogical experiments. The results the essence of the ethno-value consciousness of the individual is determined; the types of values reflected in the ethno-value consciousness of the individual in the mental form are described, its specificity is revealed; the definition of the ethno-value competence is given and its components are clarified; it is proved that the main methods of forming the ethno-value consciousness of the individual is the event-activity method of reproducing the cultural scenario in order to actualize the cultural space. The results of the study can make a certain contribution to the theory and practice of ethnopedagogical education of students.

THE EFFECT OF PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY THROUGH BRAND CONSCIOUSNESS AND VALUE CONSCIOUSNESS ON VIVO SMARTPHONE

This research was conducted to determine the influence of Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness in Vivo smartphone. This research is casual research. The sampling technique uses non probability sampling by purposive sampling by purposive sampling. Respondents in this study were Vivo smartphone users and followed one of the Vivo smartphone social media. While the sample is 100 respondents. Data in this study were collected by distributing questionnaires using Google Form (online). The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS 3 program. The result in this research indicate that: Perceived Social Media Marketing Activities has a positive and significant effect on Brand Loyalty, Brand Consciousness and Value Consciousness. Brand Consciousness has a positive and significant effect on Brand Loyalty. Value Consciousness has no effect Brand Loyalty. Perceived Social Media Marketing Activities through Brand Consciousness and Value Consciousness has no effect on Brand Loyalty in Vivo smartphone users

New semantic values of pedagogical activity in ensuring the psychological safety of the child

В статье актуализируется проблема влияния ценностного сознания учителя на безопасное развитие личности ребенка в образовательной среде школы. Проблема обосновывается на социально-педагогическом, научно-педагогическом и научно-методическом уровнях. В статье анализируются подходы к оценке ценностей и смыслов современного учителя, тенденции в их формировании в условиях новых требований и вызовов образования. Определяются место и роль ценностных смыслов в личностном и профессиональном развитии педагога. Обосновывается влияние смысловых структур на профессионализм учителя и принятие им ценности детства и его психологического здоровья. Приводятся результаты изучения смысловых уровней в структуре личности педагогических работников школ Челябинской области. Показаны пути для развития, преобразования и коррекции ценностного сознания учителя в условиях формального и неформального повышения квалификации. Статья предназначена для работников системы образования, руководителей образовательных организаций, исследователей. The article actualizes the problem of the influence of the value consciousness of the teacher on the safe development of the child's personality in the educational environment of the school. The problem is justified at the socio-pedagogical, scientific-pedagogical and scientific-methodological levels. The article analyzes the approaches to the assessment of the values and meanings of the modern teacher, the trends in their formation in the context of new requirements and challenges of education. The place and role of value meanings in the personal and professional development of the teacher are determined. The author substantiates the influence of semantic structures on the teacher's professionalism and acceptance of the value of childhood and his psychological health. The results of the study of semantic levels in the personality structure of teachers of schools in the Chelyabinsk region are presented. The ways for the development, transformation and correction of the teacher's value consciousness in the conditions of formal and informal professional development are shown. The article is intended for employees of the education system, heads of educational organizations, and researchers.