The Neuro-Consumer
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Published By Routledge

9781003019978
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Is the brain free or programmed?

2020 ◽  
pp. 64-77
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc
Keyword(s):  
The Brain

Neuroscientific techniques used to understand the neuro-consumer’s behavior

2020 ◽  
pp. 39-54
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc

The subliminal influence of brands

2020 ◽  
pp. 250-268
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc

The influence of the price of products and services

2020 ◽  
pp. 180-187
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc

Introduction

2020 ◽  
pp. 1-6
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc

How age and gender condition the brain

2020 ◽  
pp. 78-91
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc
Keyword(s):  
Age And Gender ◽  
And Gender ◽  
The Brain

The neuro-consumer’s brain

2020 ◽  
pp. 57-63
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc

Neuromarketing and the neuro-consumer

2020 ◽  
pp. 29-38
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc

The brain and the emergence of social networks

2020 ◽  
pp. 288-301
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc
Keyword(s):  
Social Networks ◽  
The Brain

Advertising language

2020 ◽  
pp. 215-230
Author(s):  
Anne-Sophie Bayle-Tourtoulou ◽  
Michel Badoc
Keyword(s):  
Advertising Language
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