International Marketing and the Country of Origin Effect
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10

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Published By Edward Elgar Publishing

9781781955611

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Introduction

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00006 ◽

2013 ◽

pp. 1-20 ◽

Author(s):

Giuseppe Bertoli ◽

Riccardo Resciniti

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Country of origin effect, brand image and retail management for the exploitation of ‘Made in Italy’ in China

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00016 ◽

2013 ◽

pp. 154-177 ◽

Author(s):

Tommaso Pucci ◽

Christian Simoni ◽

Lorenzo Zanni

Keyword(s):

Brand Image ◽

Country Of Origin ◽

Retail Management ◽

Origin Effect ◽

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The role of country of origin in supporting export consortia in emerging markets

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00017 ◽

2013 ◽

pp. 178-198

Author(s):

Fabio Musso ◽

Barbara Francioni ◽

Alessandro Pagano

Keyword(s):

Emerging Markets ◽

Country Of Origin

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Country of origin effect: research evolution, basic constructs and firm implications

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00008 ◽

2013 ◽

pp. 23-42

Author(s):

Michela Matarazzo

Keyword(s):

Country Of Origin ◽

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Foreword: ‘Italy’ and ‘made-in research’: a marriage made in heaven?

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00005 ◽

2013 ◽

pp. viii-xiv

Keyword(s):

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Italian country image: the impact on business models and relations in Chinese business-to-business markets

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00012 ◽

2013 ◽

pp. 81-107

Author(s):

Elena Cedrola ◽

Loretta Battaglia

Keyword(s):

Business Models ◽

Country Image ◽

Business Markets ◽

Chinese Business ◽

Business To Business

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Tourism experience, country image and post-visit intentions: a study on international tourists in Italy

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00011 ◽

2013 ◽

pp. 65-80

Author(s):

Alessandro De Nisco ◽

Giada Mainolfi ◽

Vittoria Marino ◽

Maria Rosaria Napolitano

Keyword(s):

Country Image ◽

Tourism Experience

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Distribution channel governance and value of ‘Made in Italy’ products in the Chinese market

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00015 ◽

2013 ◽

pp. 133-153

Author(s):

Donata Vianelli ◽

Patrizia de Luca ◽

Guido Bortoluzzi

Keyword(s):

Distribution Channel ◽

Chinese Market ◽

Channel Governance ◽

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What is the link between ‘Made in’ and corporate social responsibility in SMEs? The value of socially oriented behavior in ‘hostile’ territories

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00013 ◽

2013 ◽

pp. 108-130

Author(s):

Alessandra De Chiara

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Social ◽

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Italy’s country image and the role of ethnocentrism in Spanish and Chinese consumers’ perceptions

International Marketing and the Country of Origin Effect ◽

10.4337/9781781955611.00010 ◽

2013 ◽

pp. 45-64

Author(s):

Tiziano Bursi ◽

Bernardo Balboni ◽

Silvia Grappi ◽

Elisa Martinelli ◽

Marina Vignola

Keyword(s):

Country Image ◽

Chinese Consumers

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