scholarly journals Country of origin effect, brand image and retail management for the exploitation of ‘Made in Italy’ in China

2013 ◽  
pp. 154-177 ◽  
Author(s):  
Tommaso Pucci ◽  
Christian Simoni ◽  
Lorenzo Zanni
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Retail Management ◽  
Origin Effect ◽  
Made In

The Innovative Management of “Made By” and “Made In” as a Factors in Brand Image and Competitiveness in the Fashion Industry

2020 ◽  
pp. 86-106
Author(s):  
Fernando Olivares-Delgado ◽  
María Teresa Benlloch-Osuna ◽  
Rocío Blay-Arráez
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Empirical Work ◽  
Fashion Industry ◽  
Innovative Management ◽  
The Innovative Management ◽  
Made In

This chapter addresses how fashion brands innovatively manage the “country of origin” (“made by” and “made in”) variable, as well as the consequences in terms of brand image, reputation, and competitiveness. This empirical work gives an account of the fashion brands Spanish millennials wear. Then, the authors assess their degree of brand literacy through their knowledge of the country of origin of the said brands (“made by”) and of the manufacturing country (“made in”). Last, they evaluate how their awareness of “made by” and “made in” affects the millennials' image and feelings.

scholarly journals Pengaruh Citra Negara, Citra Merek, Dan Negara Asal Terhadap Minat Beli Pada Smartphone Di Indonesia

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Muhammad Imam Al Gibran Dan Chairy
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Country Image ◽  
Made In China ◽  
Made In

Smartphone is all about its specification, the more powerful your smartphone is, more expensive it can be. Yet later, China offers a lot of variations with high specification, but also with a cheap price. Smartphone from China is often called ‘scam’ or ‘will be broken easily’, or even ‘not durable’. In this research I want to know either Country Image, Country of Origin, and Brand Image will affect the Purchase Intention or not. It’s not that clear because some people still buy the smartphone made in China.

scholarly journals The Nature of Country of Origin Effect: Exploring COO Effect on Arçelik A.S.

2014 ◽  
Vol 3 (3) ◽  
pp. 86-99
Author(s):  
Volkan Ongel ◽  
Elif Ongel
Keyword(s):  
Management Practices ◽  
Country Of Origin ◽  
Marketing Strategies ◽  
Sustainable Growth ◽  
Purchase Decisions ◽  
Country Image ◽  
Foreign Markets ◽  
International Growth ◽  
Origin Effect ◽  
Made In

This paper examines the nature of the Country of Origin effect by exploring suggested options to enhance positive COO associations in consumers’ minds and offsetting negative COO impact on purchase decisions. The approach taken is a literature review with a comparison of Turkey’s white goods brand Beko Plc’s international growth and marketing strategies. This paper focuses on suggested international marketing strategies in order to increase the country image of Turkey as well as the brand image of Beko Plc. In the interest of achieving a sustainable growth in foreign markets and offsetting the negative consumers’ perceptions of products made in particular countries, organizations are in need of advanced quality management practices and applicable pricing policies that respond adequately to consumer needs.

Made in Italy e country of origin effect

2013 ◽  
pp. 13-36 ◽  
Author(s):  
Giuseppe Bertoli ◽  
Riccardo Resciniti
Keyword(s):  
Country Of Origin ◽  
Origin Effect ◽  
Made In

The Impact of Customer Education on the Perception of Made in Italy Products in the Agri-Food Sector

2021 ◽  
Vol 10 (2) ◽  
pp. 35-52
Author(s):  
Anna Claudia Pellicelli ◽  
Claudia Franzé
Keyword(s):  
Country Of Origin ◽  
Food Sector ◽  
Foreign Markets ◽  
Customer Education ◽  
Food Experience ◽  
Conceptual Paper ◽  
The Impact ◽  
International Strategies ◽  
Origin Effect ◽  
Made In

While the global COVID-19 pandemic affected all the industries, the Italian agri-food sector positively performed over this period, supported by the exports, underlining the need for new international strategies to authentically engage consumers. This study aims to investigate the impact of customer education (CE) on the perceptions and evaluations of foreign consumers towards Made in Italy products as a part of the food experience in the agri-food sector. After a literature review, the paper illustrates the main topics of customer education, food experience and country-of-origin (COO) effect of Made in Italy. The purposes of the conceptual paper relate to the strategic use of country-of-origin effect by companies in order to promote products and services in foreign markets, and to the analysis of the impact of customer education within the food sector on the perception of Made in Italy products taking into account the new challenges of the current situation.

Does “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings

2008 ◽  
Vol 7 (4) ◽  
pp. 391-405 ◽  
Author(s):  
Johannes B. Berentzen ◽  
Christof Backhaus ◽  
Manuel Michaelis ◽  
Markus Blut ◽  
Dieter Ahlert
Keyword(s):  
Country Of Origin ◽  
Empirical Assessment ◽  
Origin Effect ◽  
Made In

scholarly journals Country of origin effect: a study with Brazilian consumers in the luxury market

2018 ◽  
Vol 15 (4) ◽  
pp. 348-362 ◽  
Author(s):  
Maria Montanari ◽  
Jonny Rodrigues ◽  
Janaina Giraldi ◽  
Marcos Neves
Keyword(s):  
Country Of Origin ◽  
Luxury Market ◽  
Origin Effect
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