Handbuch Pharma-Management
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46

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2

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Published By Gabler Verlag

9783322907851, 9783322907844

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Managed Care — A US Insanity or the Future European Reality?

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_8 ◽

1995 ◽

pp. 153-182

Author(s):

Jürg Baumberger

Keyword(s):

Managed Care ◽

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Vertikale Integration — Herstellung, Großhandel und Apotheken in einer Hand?

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_5 ◽

1995 ◽

pp. 103-118

Author(s):

Dieter Benatzky

Keyword(s):

Vertikale Integration

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Rechtliche Rahmenbedingungen und Verbandsdirektiven als neuer Handlungsrahmen — Marketing und Recht: Management einer Wechselbeziehung

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_44 ◽

1995 ◽

pp. 945-963

Author(s):

Horst Hasskarl

Keyword(s):

Rechtliche Rahmenbedingungen

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Management von Kooperationen und kulturellen Unterschieden in großen Pharma-Unternehmen

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_41 ◽

1995 ◽

pp. 899-920

Author(s):

Rolf Krebs

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The Changing Competitive Pressures in the Distribution Channels for Prescription and OTC Products in Europe

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_4 ◽

1995 ◽

pp. 81-102

Author(s):

Richard Platford

Keyword(s):

Distribution Channels

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Personalmanagement 2000 — Auf dem Weg zu einer unternehmerischen Funktion

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_37 ◽

1995 ◽

pp. 829-841

Author(s):

Rolf Wunderer

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Innovationsmanagement in der pharmazeutischen Industrie

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_34 ◽

1995 ◽

pp. 765-784

Author(s):

Jürgen Drews

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Electronic-Marketing — Eine neue Komponente im Pharma-Marketing-Mix

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_32 ◽

1995 ◽

pp. 729-743

Author(s):

Vok Dams

Keyword(s):

Marketing Mix ◽

Electronic Marketing

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Optimising Sales and Marketing Performance Through Computerisation

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_31 ◽

1995 ◽

pp. 715-728

Author(s):

Benjamin J. Walsh

Keyword(s):

Marketing Performance ◽

Sales And Marketing

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Marketing-Decision-Support-Systeme im Pharma-Markt

Handbuch Pharma-Management ◽

10.1007/978-3-322-90784-4_29 ◽

1995 ◽

pp. 667-687 ◽

Author(s):

Klaus D. Wilde

Keyword(s):

Decision Support ◽

Marketing Decision

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