Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire as a research tool, 131 individuals from the marketing departments in the organizations under study responded, and after the analysis, the study demonstrated an impact of MIS and its components on e-marketing strategies by influencing how and the mechanism of data processing and presentation as information that contributes to making the most appropriate marketing decision. The study also proved that all components of MIS have an impact on e-marketing strategies, most of which were “human resources” or people, which proved that the efficiency of individuals and their ability to deal with technology carries significant effect on the effectiveness of MIS in managing and organizing e-marketing strategies. The study recommends the necessity to focus on human resources with STEM skills, namely science, technology, engineering, and mathematics in order to ensure the best outcomes of MIS.

Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era

Background: In response to the specific goals of carbon peaking and neutrality, remanufacture is becoming increasingly popular. With the marketplace being more and more adopted, an independent remanufacturer (IR) could sell its products via either the reselling model or the marketplace model. In order to contribute more to carbon neutrality, we investigate the optimal marketing decision for remanufacturing. We construct two models namely reselling model and the marketplace model, and further explore the effects of each marketing model on the decisions and profits of both the IR and the platform firm. Methods: We examine a platform firm that sells new products and an IR that sells remanufactured products under two marketing models based on game theory: (1) a reselling model in which the IR sells remanufactured products to the platform firm; then the platform firm resells to consumers; (2) a marketplace model in which the IR sells remanufactured products to consumers through the platform. Results: Our results show that aiming at carbon neutrality, the IR would be induced by the marketplace model to undertake remanufacturing operations and remanufacture products as many as it could still meet the market demand. Meanwhile, the marketplace model encourages the IR to rethink its work and manufacture more products under certain conditions. Furthermore, both the platform firm and the IR prefer the marketplace model to the reselling model within a Pareto zone. In addition, we find that both the platform firm and the IR could benefit from the marketplace model when they take carbon neutrality under consideration. Conclusions: This study provides managerial insight from two aspects. Remanufactures could decide their marketing model via thorough consideration of market competition, commission rate, and production cost. The government could do more to protect the marketplace environment in order to stimulate the internal vitality of the platform in the achievement march of carbon neutrality purpose. That is, this study will provide good guidance for sustainable development decision-making of remanufacturing marketing platforms, and further contributes to the achievement of the carbon neutrality goal.

Joint destination marketing in the South Central Coast region of Viet Nam

<p>The tourism industry of Viet Nam has developed rapidly over the last two decades. However, more attention must be given to destination marketing, especially joint destination marketing, if the sector is to continue to expand. To date there has been little research on joint destination marketing, especially in developing countries and transitional economies like Viet Nam. This study attempts to fulfil this gap by examining the joint destination marketing activities of the eight South Central Coast provinces of Viet Nam. The study has three objectives: (1) to examine the nature and extent of current joint destination marketing activities, (2) to analyze the factors that influence joint destination marketing decision-making, and (3) to investigate the destination marketing relationships between local destination marketing organizations(DMOs) of the eight provinces. The South Central Coast was chosen as the study site as it is the most dynamic tourism development region of Viet Nam. The study triangulated both primary and secondary data. The primary data was collected mainly from semi-structured in-depth interviews with DMO representatives. This was complemented by the content analysis of official tourism websites. Four sets of key findings result from this research. First, the South Central Coast provinces currently conduct destination marketing more individually than jointly. However, all provinces of the region practise a certain mix of both individual and joint marketing activities. Local DMOs also develop competitive and cooperative relationships with other counterpart DMOs. Second, joint destination marketing is an emerging and increasingly common trend in the region and is characterized by different patterns of cooperative behaviour and levels of involvement. Third, joint destination marketing decision-making is influenced by various factors, including preconditions, benefits, drawbacks, motives and barriers. These factors are inter-related, which in turn creates tensions for DMO in their joint destination marketing decision-making. Fourth, in the South Central Coast region, joint destination marketing activities occur more commonly at a sub-regional scale than at the scale of the whole region. Furthermore, these sub-region cooperative models involve provinces located in other regions. Decisive factors in destination marketing partnership formation include proximity, convenient transportation, mutual benefits, similar target markets and compatibility of tourism products. The study concludes by highlighting the need to establish a regional tourism coordinating organization to facilitate joint actions and cooperative interrelationships between provinces. There is also much room left in for further joint destination marketing research.</p>

Joint destination marketing in the South Central Coast region of Viet Nam

<p>The tourism industry of Viet Nam has developed rapidly over the last two decades. However, more attention must be given to destination marketing, especially joint destination marketing, if the sector is to continue to expand. To date there has been little research on joint destination marketing, especially in developing countries and transitional economies like Viet Nam. This study attempts to fulfil this gap by examining the joint destination marketing activities of the eight South Central Coast provinces of Viet Nam. The study has three objectives: (1) to examine the nature and extent of current joint destination marketing activities, (2) to analyze the factors that influence joint destination marketing decision-making, and (3) to investigate the destination marketing relationships between local destination marketing organizations(DMOs) of the eight provinces. The South Central Coast was chosen as the study site as it is the most dynamic tourism development region of Viet Nam. The study triangulated both primary and secondary data. The primary data was collected mainly from semi-structured in-depth interviews with DMO representatives. This was complemented by the content analysis of official tourism websites. Four sets of key findings result from this research. First, the South Central Coast provinces currently conduct destination marketing more individually than jointly. However, all provinces of the region practise a certain mix of both individual and joint marketing activities. Local DMOs also develop competitive and cooperative relationships with other counterpart DMOs. Second, joint destination marketing is an emerging and increasingly common trend in the region and is characterized by different patterns of cooperative behaviour and levels of involvement. Third, joint destination marketing decision-making is influenced by various factors, including preconditions, benefits, drawbacks, motives and barriers. These factors are inter-related, which in turn creates tensions for DMO in their joint destination marketing decision-making. Fourth, in the South Central Coast region, joint destination marketing activities occur more commonly at a sub-regional scale than at the scale of the whole region. Furthermore, these sub-region cooperative models involve provinces located in other regions. Decisive factors in destination marketing partnership formation include proximity, convenient transportation, mutual benefits, similar target markets and compatibility of tourism products. The study concludes by highlighting the need to establish a regional tourism coordinating organization to facilitate joint actions and cooperative interrelationships between provinces. There is also much room left in for further joint destination marketing research.</p>

Voices of the Field

Ethnomusicologists face complex and challenging professional landscapes. Graduate studies in our field do not fully equip ethnomusicologists for work outside of academia. The essays in Voices of the Field: Pathways in Public Ethnomusicology, edited by León F. García Corona and Kathleen Wiens, provide a reflection on the challenges, opportunities, and often overlooked importance of public ethnomusicology. The essays in the book, commissioned for the volume, capture years of experiences of fourteen academics who have simultaneously navigated the academic world and the world outside academia, sharing lifelong lessons often missing in ethnomusicological training. Power and organizational structures, revenue, marketing, decision-making, content management, and production are among the themes explored as an extension and re-evaluation of what constitutes the field of ethnomusicology. The authors share their personal and professional pathways, which often converge throughout their lifelong careers as public ethnomusicologists. Many of the authors share how to successfully acquire funding for a project, others show how to navigate nonacademic workplaces, and yet others share perspectives on reconciling business-like mindsets with humanistic goals. Grounded in case studies in multiple institutional and geographical locations, authors advocate for the importance and relevance of ethnomusicology in our society at large. While providing practical resources, this volume also sheds light into the blind spots of current academic ethnomusicology programs. Voices of the Field: Pathways in Public Ethnomusicology is a foundational current and retrospective approach to the study and sustainable practice of ethnomusicology.

Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria

This article aims to capitalize on game theoretic techniques for optimal service marketing decision based on existing literature review. The study collated relevant literature and reviewed the relationship that exists between game theory and marketing mix—product, price, place, and promotion within the Telecommunication industry. Using the game theory techniques—prisoner’s dilemma, Cournot model, Bertrand model, quasi-game model, Stackelberg model for making marketing decisions—the article shows that there is a consensus among scholars that game theoretic techniques facilitate product, pricing, promotion, and distribution decision in the service industry. In addition, an integrated marketing mix model was developed to support this study.