Advances in Advertising Research IX
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25

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2

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Published By Springer Fachmedien Wiesbaden

9783658226800, 9783658226817

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_25 ◽

2018 ◽

pp. 343-353

Author(s):

Barbara Czarnecka ◽

Bruno Schivinski

Keyword(s):

Consumer Culture ◽

Impulsive Buying

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The Embodied Retail Consumer: Physical Effort in Shopping-Related Tasks and its Impact on Reactions to Messages

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_22 ◽

2018 ◽

pp. 303-316

Author(s):

Sofie Sagfossen ◽

Magnus Söderlund ◽

Carl-Philip Ahlbom

Keyword(s):

Physical Effort

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Me, Myself or the Blogger? How to Use Instagram as a Content Platform to Promote Products from the Company’s Perspective

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_4 ◽

2018 ◽

pp. 43-56

Author(s):

Tanja Steinhart ◽

Heribert Gierl

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The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_7 ◽

2018 ◽

pp. 87-100

Author(s):

Laura Herrewijn ◽

Karolien Poels

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Advertising Effects of In-Game-Advertising vs. In-App-Advertising

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_6 ◽

2018 ◽

pp. 73-86 ◽

Author(s):

Sonja Bidmon ◽

Johanna Röttl

Keyword(s):

Advertising Effects

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Advertising Effects of Religious Stereotypes: The Moderating Influence of Context News Valence

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_12 ◽

2018 ◽

pp. 163-175

Author(s):

Anna Rößner ◽

Martin Eisend

Keyword(s):

Advertising Effects ◽

Religious Stereotypes

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When Do We Trust Online Reviews by Similar vs. Dissimilar Users? An Application of Construal Level Theory

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_21 ◽

2018 ◽

pp. 287-300 ◽

Author(s):

Stephan Winter ◽

Lena Schulte-Bockholt

Keyword(s):

Online Reviews ◽

Construal Level Theory ◽

Construal Level

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Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_8 ◽

2018 ◽

pp. 101-113

Author(s):

Kathryn G. Charlton

Keyword(s):

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“For Risks and Side Effects, Ask Your Doctor or Pharmacist.” Cross-Cultural Consumer Responses to Pharmaceutical Advertising Regulation – Evidence from Brazil, Germany and the US

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_18 ◽

2018 ◽

pp. 243-256

Author(s):

Isabell Koinig ◽

Sandra Diehl ◽

Barbara Mueller

Keyword(s):

Side Effects ◽

Cross Cultural ◽

Pharmaceutical Advertising ◽

Consumer Responses ◽

Advertising Regulation ◽

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The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_5 ◽

2018 ◽

pp. 57-70

Author(s):

Wei-Lin Wang ◽

Edward C. Malthouse ◽

Ebru Uzunoglu

Keyword(s):

Service Providers ◽

Business Outcomes ◽

Content Marketing

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