Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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256

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Published By Springer International Publishing

9783319118147, 9783319118154

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I Hope, I Desire, but Can I Achieve My Goal: A Self-Regulation Model of Weight Control

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_87 ◽

2016 ◽

pp. 279-280

Author(s):

Jiayun Wu ◽

Huimin Xu ◽

Joseph W. Chang

Keyword(s):

Weight Control ◽

Self Regulation ◽

Regulation Model

Information Search in an Era of Connected Consumers

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_78 ◽

2016 ◽

pp. 243-244 ◽

Cited By ~ 1

Author(s):

Purvi Shah ◽

Eleanor Loiacono

Keyword(s):

Information Search

Retail Intimidation

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_71 ◽

2016 ◽

pp. 225-225

Author(s):

V. Myles Landers ◽

Mary P. Harrison ◽

Stephanie T. Gillison

It Is Counterfeits that Consumers Love!? Exploring the Phenomenon in the Digital Environment

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_49 ◽

2016 ◽

pp. 147-148

Author(s):

Barbara Stoettinger ◽

Ludovica Cesareo

Keyword(s):

Digital Environment

Applying ISM to Construct a Value-Based Decision Model

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_48 ◽

2016 ◽

pp. 141-146

Author(s):

Kuei-Feng Chang ◽

Hao-Wei Yang

Keyword(s):

Decision Model ◽

A Value

Curve45: An Inflection-Point-Bound Function

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_43 ◽

2016 ◽

pp. 127-128

Author(s):

John R. Dickinson

Keyword(s):

Inflection Point

Curricular Innovations at the Intersection of Subsistence and Sustainability

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_3 ◽

2016 ◽

pp. 5-7

Author(s):

Madhu Viswanathan

Keyword(s):

Curricular Innovations

What Motivate Consumers to Participate in Online Communities: A Critical Review of Extant Knowledge

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_248 ◽

2016 ◽

pp. 851-852

Author(s):

Weiling Zhuang ◽

Gajana Porosjan ◽

Nayoung Lee

Keyword(s):

Online Communities ◽

Critical Review

Relationship Marketing and the Patient Physician Relationship

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_246 ◽

2016 ◽

pp. 845-847 ◽

Cited By ~ 1

Author(s):

Mark J. Kay

Keyword(s):

Relationship Marketing ◽

Physician Relationship

Prioritizing Retail CSR Strategies: Developing and Applying the Kano Approach

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_240 ◽

2016 ◽

pp. 821-822

Author(s):

Peter J. McGoldrick ◽

Marzena E. Nieroda

Keyword(s):

Csr Strategies

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

I Hope, I Desire, but Can I Achieve My Goal: A Self-Regulation Model of Weight Control

Information Search in an Era of Connected Consumers

Retail Intimidation

It Is Counterfeits that Consumers Love!? Exploring the Phenomenon in the Digital Environment

Applying ISM to Construct a Value-Based Decision Model

Curve45: An Inflection-Point-Bound Function

Curricular Innovations at the Intersection of Subsistence and Sustainability

What Motivate Consumers to Participate in Online Communities: A Critical Review of Extant Knowledge

Relationship Marketing and the Patient Physician Relationship

Prioritizing Retail CSR Strategies: Developing and Applying the Kano Approach

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications