The Brand and Its History
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16
(FIVE YEARS 16)

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Published By Routledge

9781003255970
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Introduction: Cross-cultural factors in international branding

2021 ◽  
pp. 209-233
Author(s):  
Rafael Castro ◽  
Patricio Sáiz
Keyword(s):  
Cultural Factors ◽  
Cross Cultural ◽  
International Branding

Introduction: Trademarks in branding: Legal issues and commercial practices

2021 ◽  
pp. 3-24
Author(s):  
Patricio Sáiz ◽  
Rafael Castro
Keyword(s):  
Legal Issues

Cheese trademarks: Italian dairy firms' practices during the 20th century

2021 ◽  
pp. 125-152
Author(s):  
Ilaria Suffia ◽  
Andrea Maria Locatelli ◽  
Claudio Besana
Keyword(s):  
20Th Century

scholarly journals The ‘disguised’ foreign investor: Brands, trademarks and the British expatriate entrepreneur in Brazil

2021 ◽  
pp. 69-93
Author(s):  
Teresa da Silva Lopes ◽  
Carlos Gabriel Guimarães ◽  
Alexandre Saes ◽  
Fernando Luiz Saraiva
Keyword(s):  
Foreign Investor

scholarly journals Brand image, cultural association and marketing: ‘New Zealand’ butter and lamb exports to Britain, c. 1920–1938

2021 ◽  
pp. 278-305
Author(s):  
Felicity Barnes ◽  
David M. Higgins
Keyword(s):  
New Zealand ◽  
Brand Image

Dreaming of the West: The power of the brand in Soviet Lithuania, 1960s–1980s

2021 ◽  
pp. 387-403
Author(s):  
Brigita Tranavičiūtė
Keyword(s):  
The West

Making Italian fashion global: Brand building and management at Gruppo Finanziario Tessile (1950s–1990s)

2021 ◽  
pp. 250-277
Author(s):  
Elisabetta Merlo ◽  
Mario Perugini
Keyword(s):  
Brand Building ◽  
Global Brand

Disney in Spain (1930–1935)

2021 ◽  
pp. 175-206
Author(s):  
Jose Bellido ◽  
Kathy Bowrey

The making of Labatt ‘Blue’: The quest for a national lager brand, 1959–1971

2021 ◽  
pp. 331-358
Author(s):  
Matthew J. Bellamy
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