Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19

The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setting may challenge earlier findings. This study empirically investigates whether three cultural factors (individualism/collectivism, uncertainty avoidance, and power distance) affect public perceptions measured as recall of and favorability towards corporate COVID-19 response initiatives across six countries. Findings from a representative survey of adults across these countries show that respondents in individualistic and collectivistic countries recall these CSR communication campaigns about these corporate COVID-19 response initiatives quite differently, and these are related to differences in power distance and uncertainty avoidance. However, no difference was found in overall corporate favorability, indicating that cultural factors did not affect levels of favorability towards such initiatives. This, we argue, can be explained by the global dimension of the COVID-19 pandemic, which is the context of these CSR initiatives. This study contributes to CSR communication literature with empirical findings from a global pandemic setting. It offers businesses and managers empirical grounds to understand the communicative impact of COVID-19 response initiatives, which can inform future CSR actions.

Contemporary Approaches to the Study of Ethnic Identity

Based on the analysis of contemporary theoretical and practical research in the fields of social philosophy, sociology and social psychology, the author considers trends related to the interpretation of the phenomenon of ethnic identity. A multiple interpretation of this phenomenon is described, which allows us to study its different forms and degrees of manifestation. Network social media, multi-ethnic urban environment and processes in non-systemic politics are considered as socio-cultural factors that influence the transformation of the phenomenon under consideration. It is concluded that the process of ethnic identification cannot be further unambiguously identified with a scale directed from the zero state (identity is not formed) to the positive pole (identity is formed and expressed). Instead of this onedimensional interpretation, a metaphor of space, which includes different forms and degrees of expression of ethnic identity, is proposed.

Cultural Factors and Social Changes Affecting Home Healthcare in Iran: A Qualitative Study

In Iran, home healthcare (HHC) is provided in a diverse socio-cultural context. Health professionals’ inadequate knowledge of the socio-cultural factors of the society can lead to poor quality HHC. Even so, the ways these factors influence HHC remain unclear. This study aimed to explore the effects of cultural factors and social changes on HHC in Iran. This qualitative study which follows a conventional content analysis approach was conducted in Tabriz, Iran. Eighteen individuals including nurses, home health directors, physicians, policy-makers, patients, and their families participated in the study. Participants were selected using purposive sampling. Data collection involved focus group discussion (FGD) and 16 semi-structured in-depth interviews. In order to analyze the data, Graneheim and Lundman’s techniques were used and data collection continued until saturation was reached. Five main themes emerged from the data analysis including cultural diversity issues, society’s understanding of HHC, shifting demographics affecting healthcare needs, transitioning from traditional to modern lifeways, and increasing unaffordability of healthcare. Health managers can improve the accessibility and acceptability of HHC services by identifying the socio-cultural needs of the society. Future research should develop and test patients and families’ cultural care models in the HHC setting.

Standpoints and Situatedness: Examining the Perception of Benevolent Sexism in Black and White Undergraduate Women and Men

Racial differences in benevolent sexism have been underexplored. To address this gap, we used standpoint theory as a framework to examine race-gender group differences in the endorsement of benevolent sexism and how cultural factors (i.e., egalitarianism, religiosity, and racial identity) and inequality factors (i.e., experiences with racial discrimination and support for social hierarchies) might mediate this relationship. Among 510 Black and white undergraduate women and men, we found racial differences, such that Black women and men had higher endorsement of benevolent sexism than white women and men. Further, there was a gender difference for only white participants, with white men endorsing these attitudes more than white women. For Black women, religiosity and racial identity mediated the relationship between their race-gender group and greater benevolent sexism compared to white women, but only religiosity mediated the relationship for Black men. Neither inequality mediator accounted for benevolent sexism differences; however, both were associated with white women’s lower benevolent sexism, as was egalitarianism. Given these findings, we discuss implications for benevolent sexism theory, the possibility that cultural factors may shape Black women and men’s standpoint by establishing group-based norms and expectations around benevolently sexist behavior, and suggest culturally appropriate methods to reduce sexism.

The Interdisciplinary Nature-Induced Disaster Index: Eldgjá, Laki, and How to Evaluate Historical Sources in an Interdisciplinary Framework

The integration of archives of society with archives of nature has helped scholars to date extreme events precisely. This approach has led to collaboration between the natural sciences and the humanities. While it has helped to highlight the dimensions of nature-induced disasters and their societal consequences, it has often led to rather monocausal explanations, promoting nature as the prime agent in history. The field is currently experiencing a shift away from monocausal explanations. Cultural factors need to be examined as well in order to analyze their contribution to disasters properly. To aid in this endeavor, we introduce the “Interdisciplinary Nature-Induced Disaster index” (INID-index), a tool to successfully integrate historical material into research on natural extreme events and their impacts on past societies. Eldgjá (ca. 934–940 CE) and Laki (1783–1784 CE)—the two major Icelandic eruptions of the Common Era—will be used as case studies to demonstrate the benefits of the index. A third contrasting study on a volcanic event in around 913 CE highlights the desiderata that the index can indicate, and its limitations. We consider this paper an offer to make transparent the questions that historians ask themselves and an example of a way to increase understanding across disciplinary cultures.

Exploring Cultural Factors Impacting Female Digital Entrepreneurs in Underdeveloped Countries

This chapter aims at understanding the cultural influence on female digital entrepreneurs in underdeveloped countries and the possible effects of cyberostracism by integrating the significance of culture and its influence on females providing a holistic view of how women with entrepreneurial desires experience challenges due to the identified existing gaps in underdeveloped countries. Besides sociocultural dynamics, education is a factor observed to be extremely impactful. Basic and digital literacy are considered essential to progress in conducting businesses across borders. From a digital perspective, “cyberostracism” is identified as a potential issue women could encounter due to lack of education. In this study, a comparative analysis on female digital entrepreneurs of the Asian and European region is conducted based on the view of a collectivistic and individualistic society concluded by providing a framework to minimize gaps and establish an environment for women to pursue digital entrepreneurship in their societies, mitigating the possible effects of cyberostracism.

Male and Female Successors' Support

Despite substantial research on business success, female succession, its associated process, the encountered difficulties within the succession process, and the suitable support are theoretically ignored. The low attention of this subject is preconditioned by some cultural factors essentially religion and habits favorable to man. Successors face some difficulties like acceptance, integration, insertion, and management. It differs from the context and the successors' identities. Some countries support men more than women; others support women than men while some countries refuse this distinction. Using 20 successors, this study aims to understand how religion interferes in supporting successors within the succession process. Muslim countries offer to contextually support and assure business continuity and business cohesion.

Do Materialistic Consumers Buy More During the COVID-19 Pandemic?

This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of Covid-19 pandemic based on the terror management theory. The findings suggest that Malaysian consumers have high self-concept clarity about their materialistic orientation. This materialistic orientation may be of hedonistic-utilitarian nature that is internally directed for self-satisfaction and not exclusively directed externally in material consumption to portray an image to others. Furthermore, this study posits that cultural factors like collectivism and uncertainty avoidance delimits the applicability of terror management theory in Malaysia, suggesting that the development of the theory draw heavily from Western ideology of individualism not directly relevant in the Asian context. Finally, this study offers an understanding of the self-concept clarity from the Asian context, addressing the the appeal by Dunlop (2017) to investigate the construct of self-concept clarity particularly in non-Western context.