Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 16)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783030769345, 9783030769352

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_2 ◽

2021 ◽

pp. 12-19

Author(s):

Sascha Steinmann ◽

Masoumeh Hosseinpour ◽

Gunnar Mau ◽

Markus Schweizer

Keyword(s):

Store Location ◽

Buying Decisions

The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_9 ◽

2021 ◽

pp. 65-76

Author(s):

H. Gendel-Guterman ◽

B. Derqui

Keyword(s):

Responsible Consumption

First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_3 ◽

2021 ◽

pp. 20-23

Author(s):

Olivier Reimann ◽

Oliver Thomas ◽

Gunther Kucza ◽

Stefan Schuppisser

Keyword(s):

Brand Attitude ◽

Private Labels

Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_1 ◽

2021 ◽

pp. 1-11

Author(s):

Mona R. Springer-Norden ◽

Rainer Olbrich ◽

Philipp Brüggemann ◽

Carsten D. Schultz

Keyword(s):

Product Variety ◽

National Brands

Brand Architecture: Strategy for the Development of a City Brand

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_4 ◽

2021 ◽

pp. 24-32

Author(s):

Sandra Milena Sánchez Cárdenas ◽

Diego Andrés Álvarez Oliveros ◽

Néstor Fabián Díaz Huertas ◽

Jose Armando Deaza Ávila

Keyword(s):

Brand Architecture ◽

City Brand

Correction to: Brand Architecture: Strategy for the Development of a City Brand

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_16 ◽

2021 ◽

pp. C1-C1

Author(s):

Sandra Milena Sánchez Cárdenas ◽

Diego Andrés Álvarez Oliveros ◽

Néstor Fabián Díaz Huertas ◽

Jose Armando Deaza Ávila

Keyword(s):

Brand Architecture ◽

City Brand

Consumers’ Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_5 ◽

2021 ◽

pp. 33-40

Author(s):

Elisa Martinelli ◽

Francesca De Canio ◽

Giuseppe Nardin

Keyword(s):

Channel Switching ◽

Switching Behaviour ◽

On Line

Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_6 ◽

2021 ◽

pp. 41-46

Author(s):

Marcello Sansone ◽

Laura Bravi ◽

Annarita Colamatteo ◽

Federica Murmura ◽

Maria Anna Pagnanelli ◽

...

Keyword(s):

Comparative Analysis ◽

Private Label ◽

Consumer Perspective ◽

Buying Decisions ◽

Private Label Products

Private Label and Brand Equity. Opportunities in New Trends

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_11 ◽

2021 ◽

pp. 89-94

Author(s):

Anna Claudia Pellicelli

Keyword(s):

Brand Equity ◽

Private Label

Re-thinking Street Food Marketing in COVID-19 Pandemic Period. “Pescaria” as Pilot Case Study

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76935-2_8 ◽

2021 ◽

pp. 55-64

Author(s):

Marcello Risitano ◽

Giuseppe La Ragione

Keyword(s):

Food Marketing ◽

Street Food

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions

The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption

First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand

Brand Architecture: Strategy for the Development of a City Brand

Correction to: Brand Architecture: Strategy for the Development of a City Brand

Consumers’ Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19

Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective

Private Label and Brand Equity. Opportunities in New Trends

Re-thinking Street Food Marketing in COVID-19 Pandemic Period. “Pescaria” as Pilot Case Study

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications