Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand

2021 ◽  
pp. 1-11
Author(s):  
Mona R. Springer-Norden ◽  
Rainer Olbrich ◽  
Philipp Brüggemann ◽  
Carsten D. Schultz
Keyword(s):  
Product Variety ◽  
National Brands

Rural Consumer Shopping Behavior Towards Organized Retailing (A Special Reference to Rayalaseema Region (A.P), India)

2019 ◽  
Vol 118 (7) ◽  
pp. 155-160
Author(s):  
Dr. Sunil Kumar. E
Keyword(s):  
Special Reference ◽  
Customer Loyalty ◽  
New Products ◽  
Product Variety ◽  
Internet Usage ◽  
Shopping Behavior ◽  
Satisfaction Level

In the present scenario of retail surroundings there are some who love shopping and some who dis-like it. People have many ways when the time comes to where they shop; they can shop from home or venture out to the store. Shopping has never been as fast and convenient as it is today. Technology is more in-advanced and internet usage is growing rapidly. In such an active scenario, what must retailers do to succeed while simultaneously ensuring that the consumer wins. The study of the research is done on the footing of shopping behavior and its satisfaction level towards organized retail by the analysis of regression & ANOVA. It is proved that success of the rural organized business is its quality, promotional, range & merchandise. Also assure product variety and availability of new products to enhance customer loyalty.

When Less is More: Estimating the Effect of Product Variety on Retail Operational Performance

2017 ◽  
Author(s):  
Kevin Sweeney ◽  
Yuliang Yao ◽  
Robert J. Windle ◽  
Yongrui Duan ◽  
Jiazhen Huo
Keyword(s):  
Product Variety ◽  
Operational Performance ◽  
Less Is More

scholarly journals Exploring the application of machine learning to the assembly line feeding problem

2021 ◽  
Author(s):  
Moretti Emilio ◽  
Tappia Elena ◽  
Limère Veronique ◽  
Melacini Marco
Keyword(s):  
Machine Learning ◽  
Assembly Line ◽  
Optimal Solution ◽  
Product Variety ◽  
Supervised Machine Learning ◽  
Assembly System ◽  
Optimization Approach ◽  
Feeding Problem ◽  
Managerial Implications ◽  
Multiple Feeding

AbstractAs a large number of companies are resorting to increased product variety and customization, a growing attention is being put on the design and management of part feeding systems. Recent works have proved the effectiveness of hybrid feeding policies, which consist in using multiple feeding policies in the same assembly system. In this context, the assembly line feeding problem (ALFP) refers to the selection of a suitable feeding policy for each part. In literature, the ALFP is addressed either by developing optimization models or by categorizing the parts and assigning these categories to policies based on some characteristics of both the parts and the assembly system. This paper presents a new approach for selecting a suitable feeding policy for each part, based on supervised machine learning. The developed approach is applied to an industrial case and its performance is compared with the one resulting from an optimization approach. The application to the industrial case allows deepening the existing trade-off between efficiency (i.e., amount of data to be collected and dedicated resources) and quality of the ALFP solution (i.e., closeness to the optimal solution), discussing the managerial implications of different ALFP solution approaches and showing the potential value stemming from machine learning application.

scholarly journals SUPPORT FOR MANAGING PARTLY CONFIGURABLE MODULAR SYSTEMS

2021 ◽  
Vol 1 ◽  
pp. 2791-2800
Author(s):  
Jarkko Pakkanen ◽  
Teuvo Heikkinen ◽  
Nillo Adlin ◽  
Timo Lehtonen ◽  
Janne Mämmelä ◽  
...  
Keyword(s):  
Portfolio Management ◽  
Product Variety ◽  
Added Value ◽  
Modular System ◽  
Product Management ◽  
Design Decision ◽  
Product Portfolio ◽  
Modular Systems ◽  
Engineer To Order ◽  
The Impact

AbstractThe paper studies what kind of support could be applied to the management of partly configurable modular systems. The main tasks of product management, product portfolio management and product variety management are defined. In addition, a partly configurable product structure and modular system are defined. Because the limited support in the literature for managing partly configurable modular systems, the article reviews previous product development cases in which authors have been involved on lessons learnt basis, i.e., if the methods and tools used in the cases could provide support for the research objective. As a result, the existing definition of the modular system should be extended by the concepts of non-module and design decision sequence description when dealing with partly configurable modular systems. This is because engineer-to-order should be made possible in cases where it brings clear added value to the customer compared to completely pre-defined solutions that may limit the customer's interest in the offering. Tools to assess the impact of changes to the product offering are required. These should be taken into account in frameworks that are used in method and tool development.

Movie Variety and the City

2020 ◽  
Vol 20 (3) ◽  
Author(s):  
In Kyung Kim
Keyword(s):  
Longitudinal Data ◽  
Ownership Structure ◽  
Price Competition ◽  
Product Variety ◽  
A Chain ◽  
The City ◽  
Positive Effect

AbstractIn this article, I study the effect of entry and ownership structure on product variety within a city. Using longitudinal data on theaters in Korea, I find that the positive effect of entry on city-wide movie variety is limited only to the first few entrants. This finding, together with the observation that movie variety in a theater does not respond to entry, suggests that a theater's incentive to soften price competition by screening less popular movies not otherwise available in the city decreases as more theaters enter. I also find evidence that movie variety is greater in more concentrated cities, implying that a chain that owns multiple theaters in a city may differentiate the movie lineup offered in each theater more than when the theaters are individually owned in order to avoid cannibalization or to preempt entry.

Value of High-Quality Logistics: Evidence from a Clash Between SF Express and Alibaba

2020 ◽  
Vol 66 (9) ◽  
pp. 3879-3902 ◽  
Author(s):  
Ruomeng Cui ◽  
Meng Li ◽  
Qiang Li
Keyword(s):  
Operations Management ◽  
Economic Value ◽  
Product Variety ◽  
Star Products ◽  
High Quality ◽  
Long Tail ◽  
Online Retail ◽  
Delivery Service ◽  
Product Delivery ◽  
Identification Strategy

Consumers regard product delivery as an important service component that influences their shopping decisions on online retail platforms. Delivering products to customers in a timely and reliable manner enhances customer experience and companies’ profitability. In this research, we explore the extent to which customers value a high-quality delivery experience when shopping online. Our identification strategy exploits a natural experiment: a clash between SF Express and Alibaba, the largest private logistics service provider with the highest reputation in delivery quality in China and the largest online retail platform in China, respectively. The clash resulted in Alibaba unexpectedly removing SF Express as a shipping option from Alibaba’s retail platform for 42 hours in June 2017. Using a difference-in-differences design, we analyze the market performance of 129,448 representative stock-keeping units on Alibaba to quantify the economic value of a high-quality delivery service to sales, product variety, and logistics rating. We find that the removal of the high-quality delivery option from Alibaba’s retail platform reduced sales by 14.56% during the clash, increased the contribution of long-tail to total sales—sales dispersion—by 3%, but did not impact the variety and logistics rating of sold products. Furthermore, we also identify product characteristics that attenuate the value of high-quality logistics and find that the removal of SF Express is more obstructive for (1) star products as compared with long-tail products because the same star products are likely to be supplied by competing retail platforms that customers can easily switch to, (2) expensive products because customers need a reliable delivery service to protect their valuable items from damage or loss, and (3) less-discounted products because customers are more willing to sacrifice the service quality over a price markdown. This paper was accepted by Victor Martínez-de-Albéniz, operations management.

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