Pharmaceutical Marketing
Latest Publications

TOTAL DOCUMENTS

34

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By CRC Press

9781574911183, 9781420025989

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing Research

Pharmaceutical Marketing ◽

10.1201/b14416-8 ◽

2001 ◽

pp. 73-87 ◽

Keyword(s):

Marketing Research

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What Is Marketing Strategy?

Pharmaceutical Marketing ◽

10.1201/b14416-7 ◽

2001 ◽

pp. 63-72

Keyword(s):

Marketing Strategy

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Marketing Strategy

Pharmaceutical Marketing ◽

10.1201/b14416-6 ◽

2001 ◽

pp. 61-61

Keyword(s):

Marketing Strategy

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The Pharmaceutical Industry Environment

Pharmaceutical Marketing ◽

10.1201/b14416-4 ◽

2001 ◽

pp. 23-41

Keyword(s):

Pharmaceutical Industry ◽

Industry Environment

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The Internet

Pharmaceutical Marketing ◽

10.1201/b14416-26 ◽

2001 ◽

pp. 311-318

Keyword(s):

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Integrated Communications

Pharmaceutical Marketing ◽

10.1201/b14416-22 ◽

2001 ◽

pp. 263-272

Keyword(s):

Integrated Communications

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Pricing Concepts

Pharmaceutical Marketing ◽

10.1201/b14416-19 ◽

2001 ◽

pp. 233-244

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Front Matter

Pharmaceutical Marketing ◽

10.1201/b14416-1 ◽

2001 ◽

pp. FM1-xviii

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Market Segmentation

Pharmaceutical Marketing ◽

10.1201/b14416-9 ◽

2001 ◽

pp. 89-102

Keyword(s):

Market Segmentation

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Communication Strategy

Pharmaceutical Marketing ◽

10.1201/b14416-21 ◽

2001 ◽

pp. 261-261

Keyword(s):

Communication Strategy

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