Integrated Communications but Disintegrating Society. Quo Vadis?

The goal of this article is to show the interconnection of the new quality of social communications defined by the term “digital integrated communications” and the social structure crisis. To do that, the author carries out the analysis and conceptual differentiation of the “communication”, “information” and “knowledge” notion; and brings forth the problem of harmful information – the information noise. Communications integration is analyzed in historical and modern contexts as a controversial factor of social and cultural dynamics that intensifies information exchange and social strife. The author reveals the social context of digital integrated communications: global urbanization and the strengthening of hedonistic individualism as mass worldview. The author arrives at the conclusion that integrated communications deepen anthropological crises at a time of weak values and institutes of social integration.

Сadiz Museum and its Communication Strategy

During lockdown 2020, museums reacted by attempting to digitally offer everything that had previously been done in the museum space. The testing of tools and resources, as well as new forms of communication and participatory techniques, leads us to a hybrid museum where virtuality is combined with physical presence. The new reality has intensified the current discussions about the museum as a socio-cultural institution, a new definition of the concept of a museum, about the relationship between entertainment and educational forms of interpretation of heritage. Along with an overview of key research trends and methodological approaches in the field of heritage, the article presents the results of the analysis of social networks of the Museum of Cadiz, based on a methodological approach to planning and evaluating integrated communications - the PESO model, which separates the channels of information dissemination into paid, earned, social and owned. The Cadiz Museum was not chosen as an object of research by chance, since even before the pandemic, its digital communications stood out strongly against the background of other Spanish museums of different levels. It is possible that they managed to achieve this due to the fact that they made their pages on Instagram, Facebook and Twitter not only the showcase of the museum, but also the very entrance to the museum. Social networks for the Museum of Cadiz are the only channel with which he can independently work. The official pages of the Museum of Cadiz, during the pandemic, were analyzed for the period from March 12 (the announcement of the closure of museums) to August 31, using the Russian automated service for analytics of brand communities in social networks, JagaJam. The data is compared with the same period in 2019 (except for Twitter, for which there is no data).

REPORTS OF THE TSHA ISSUE 293 (PART I)

The collection includes articles based on the reports of scientists of the K. A. Timiryazev RGAU-MSHA, other universities and research institutions at the International Scientific Conference dedicated to the 155th anniversary of the K. A. Timiryazev RGAU-MSHA, which was held on December 2-4, 2020. The collection of materials presents: on topical issues of the world economy and foreign economic activity of management in the agro-industrial complex, mathematics and applications, applied information technologies in agricultural economics and education, on the implementation of national projects and the possibility of using marketing tools and tools to ensure the economic security of agribusiness in the conditions of digitalization of the economy, on the state and development of agribusiness; agricultural relations and the agrarian economy of Russia, financial and tax policy of the agro-industrial complex in the digital economy, on the development of accounting and reporting in the information society, on state and municipal management, on philosophy and integrated communications, history and political science, pedagogy and psychology, on the problems of teaching foreign students, studying and teaching foreign and Russian languages, domestic and foreign science in the field of physical culture.

Information Wars and Psychological Operations as the Basis for New Generation Hybrid Wars

The development of global competition in a multilevel format on the platform of “hybrid wars” makes us assess the prospects for the evolution of such a component of them as “information wars”. For a long time now, information wars have remained an integrating platform for influencing the social systems of competing countries, and the possibilities of both destructive influence and the construction of alien, hostile socio-information communities are greatly enhanced by digital integrated communications technologies. In these conditions, the fundamental task is to consider the development of information war technologies in historical continuity and taking into account not only the evolution of information society technologies, but also its socio-political content. The strategic meaning of the evolution of American approaches to information warfare in political and military-political strategy is the maximum adaptation of doctrinal decisions to current political and military-political needs. Doctrinal design has always been secondary in comparison with the current tasks and has changed relatively quickly. Political legalization of methods of active informational influence on a competitor and adversary — the main goal that it has served. In the current version of the information society, the value of information wars is also determined by the fact that, due to the high socio-constructivist potential of digital integrated communications, the technological basis of the information society, they (IoT) become the most comfortable platform for the integration of tools of various nature and technological content in hybrid wars. The operational flexibility and universalism of information wars as a genre, their ideological omnivorousness, the ability to reduce the response of the world community through the mechanisms of information wars makes them a universal tool for achieving military and political superiority.

Modelling of partial capability states and estimation of the level of operational readiness for integrated avionics systems

Maintaining continuity of use is extremely important in the modern world and in particular in the armed forces. Analysis of the system exploitation course allows obtaining information about the time in which the system was in a state of total or partial capability or in a state of inability to use. Based on information about the amount of time spent in a given state, user of the system or device can plan the operation of the device in the context of the future. On the basis of operating data, operational readiness can also be calculated, which information can be found in the article. The fallowing paper presents the possibilities and conditions of forming operating readiness for full and partial capability states of a ZSŁ (Integrated Communications Systems) with its selected components current serviced at AFIT (Air Force Institute of Technology). A probabilistic approach to the analysis of the issues associated with the determination and prediction of reliability and capability of integrated communications systems was discussed, with the use of the theory of operating states and Markov chains. The assumptions to the adopted method of modelling operating states for electronically integrated ZSŁ type communications systems were presented. Conditions for the determination of operational readiness and the possibility of forming it on the basis of an IT system were presented based on the obtained results of analytical studies. The article also presents the test stand for the integrated communication system. Information on capability of individual system components is also included, an example is based on the SK1 communication server. It's presented graph of transitions between it's individual partial capability states. The server can be in five operating states. By modelling individual components of the system in this way, you can estimate how the system will behave during operation. At the end of the article there is information about the actual and estimated operational readiness of the system.