New Directions in International Advertising Research

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Keyword(s):

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New Directions in International Advertising Research20031Series Editor: S. Tamer CavusgilEdited by Charles R. Taylor. New Directions in International Advertising Research. Advances in International Marketing Series: Volume 12: JAI, An Imprint of Elsevier Science 2002. , ISBN: 0‐7623‐0950‐4

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Book Review: The Handbook of International Advertising Research, edited by Hong Cheng

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International Advertising Research

The Handbook of International Advertising Research ◽

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New Directions in International Advertising Research

Introduction — New directions in international advertising research

New Directions in International Advertising Research20031Series Editor: S. Tamer CavusgilEdited by Charles R. Taylor. New Directions in International Advertising Research. Advances in International Marketing Series: Volume 12: JAI, An Imprint of Elsevier Science 2002. , ISBN: 0‐7623‐0950‐4

The future of advertising research: new directions and research needs

What Is Wrong With International Advertising Research?

Book Review: The Handbook of International Advertising Research, edited by Hong Cheng

Sampling in International Advertising Research

International Advertising Research: Standardization/Adaptation and the Future

Editorial: Towards stronger theory development in international advertising research

International Advertising Research

The Handbook of International Advertising Research

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