This document summarizes the initial findings of the I-Fit research project that started in August 2006 as a joint activity of a regional ICT consultancy and a university research center. The main goal of the project is to help the consultants to improve alignment between business and IT in the client organizations. The I-Fit project takes the perspective of the business manager: how a business manager can influence and increase the value of the IT services that he receives. Based on the literature on strategic alignment and Information quality, we develop the I-Fit model. The model assumes causal relationships between IT governance, Strategic Alignment, Information Quality, and Business Performance in an organization.