We consider non-standard Hölder spacesHλ(⋅)(X)of functionsfon a metric measure space (X, d, μ), whose Hölder exponentλ(x) is variable, depending onx∈X. We establish theorems on mapping properties of potential operators of variable orderα(x), from such a variable exponent Hölder space with the exponentλ(x) to another one with a “better” exponentλ(x) +α(x), and similar mapping properties of hypersingular integrals of variable orderα(x) from such a space into the space with the “worse” exponentλ(x) −α(x) in the caseα(x) <λ(x). These theorems are derived from the Zygmund type estimates of the local continuity modulus of potential and hypersingular operators via such modulus of their densities. These estimates allow us to treat not only the case of the spacesHλ(⋅)(X), but also the generalized Hölder spacesHw(⋅,⋅)(X)of functions whose continuity modulus is dominated by a given functionw(x, h),x∈X, h> 0. We admit variable complex valued ordersα(x), whereℜα(x)may vanish at a set of measure zero. To cover this case, we consider the action of potential operators to weighted generalized Hölder spaces with the weightα(x).