Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
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1990 ◽
Vol 14
(2)
◽
pp. 119-125
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1998 ◽
Vol 86
(1)
◽
pp. 90-97
◽
1997 ◽
1987 ◽
Vol 64
(2)
◽
pp. 241-248
◽
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