An integrated FAHP–ZODP approach for strategic marketing information system project selection

2021 ◽  
Author(s):  
Nitidetch Koohathongsumrit ◽  
Pongchanun Luangpaiboon
Keyword(s):  
Information System ◽  
Project Selection ◽  
Strategic Marketing ◽  
Marketing Information ◽  
System Project

scholarly journals AHP AND WAFGP HYBRID MODEL FOR INFORMATION SYSTEM PROJECT SELECTION

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Mohammed Bellahcene ◽  
Fatima-Zohra Benamar ◽  
Mohammed Mekidiche
Keyword(s):  
Information System ◽  
Hybrid Model ◽  
Project Selection ◽  
Analytic Hierarchy ◽  
Proposed Model ◽  
Expert Team ◽  
Fuzzy Goal ◽  
System Project ◽  
Hierarchy Process ◽  
Selection Of

The aim of this study is to propose an integrated Analytic Hierarchy Process (AHP) and Weighted Additive Fuzzy Goal Programming (WAFGP) method for the selection of information system projects that can use all types of linear membership functions and offer more flexibility. The proposed methodology includes three steps. First, an expert team was formed to identify the decision criteria and build a hierarchical model for the information system project selection. Then, the AHP was used to estimate the relative weights of the criteria. Finally, a WAFGP model was formulated and used to select the projects. A hypothetical example is given to show how to use this methodology and its advantages.  In comparison to other approaches, the AHP-WAFGP hybrid model gives better support for information system project selection by selecting projects that make the best use of available resources and better satisfy the decision goals. Furthermore, the sensitivity analysis reveals that the proposed model is robust, adaptable, and not sensitive to small changes. Nevertheless, the proposed methodology does not include interdependencies among criteria and alternatives.

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