Exploration and exploitation strategies, profit performance, and the mediating role of strategic learning: Escaping the exploitation trap

2012 ◽  
Vol 6 (1) ◽  
pp. 18-41 ◽  
Author(s):  
Charlotta A. Sirén ◽  
Marko Kohtamäki ◽  
Andreas Kuckertz
2020 ◽  
Vol 12 (3) ◽  
pp. 255-286
Author(s):  
Jorge Ferreira ◽  
Arnaldo Coelho

Purpose The purpose of this paper is to understand the impact of dynamic capabilities (DC) (in the view of exploration and exploitation) on competitiveness and performance, considering the mediating role the innovation capability (IC) and branding capabilities (BC)on competitive advantage and firm’s performance and the moderating role of entrepreneurial orientation (EO). Design/methodology/approach This investigation proposes a theoretical model tested using structural equation modelling (SEM). Multi-group analysis was performed to understand the moderating role of. A questionnaire survey was developed to explore the relations between DC and innovation variable. For this study, 387 valid questionnaires were collected from a sample of Portugal SME’ firms. A 90-item questionnaire which consists to study the relationships among all the variables. Findings The results show that exists a positive direct and indirect influence of DC on competitive advantage and performance variables and mediating impact the IC and BC. Research limitations/implications This study has some methodological limitations affecting its potential contributions. As a cross-sectional study that captures one image in time, its ability to identify strict causality between variables is limited. Furthermore, the results are based on log collected from a key respondent, rather than broader actual data. The results are restricted to one country, Portugal. Some variables, such as ICs, may play a different role in other countries. Future research should initially target different countries. Such research could then test the generalizability of the results. Practical implications This study has important implications for the managers. It highlights the necessity of firms to develop superior strategic orientation of all their members and to invest in better resources and consequently superior capabilities as a way of achieving high levels of firm performance. Another implication from the study is that the firms should develop their marketing programs by focusing on developing innovativeness. Originality/value This study contributes to the understanding of the indirect and direct impact of exploration and exploitation variables, and the mediating role of ICs and BC on the competitive advantage and performance and the moderating effect of EO.


2016 ◽  
Vol 9 (5) ◽  
pp. 125
Author(s):  
Bahjat E. Al-jawazneh ◽  
Waleed M. Al -Awawdeh

<p>This study aims at studying the mediating role of corporate characteristics on the relationship between the strategic learning and the competitive capabilities of the Telecommunications Companies in Jordan.</p><p>The population of this research are the three major telecommunications companies in Jordan, namely, Zain, Orange and Umniah. The study respondents consisted of those who occupy different managerial positions at these companies, for they have acquired enough experience that makes them eligible to answer the questionnaire.</p><p>The researchers adopted the construct of Siren (2012) in order to measure the independent variable, which is strategic learning, and made use of the studies of Zhang and Sharifi (2000) and Toni (2001) to measure the competitive capabilities. A total of 278 questionnaires were distributed, out of which 195 were retrieved, but only 150 questionnaires were valid for statistical analysis.</p><p>The major finding of the study is: strategic knowledge distribution and the implementation of strategic knowledge, mediated by company’s age and type of service, do have an impact on the competitive capabilities of the researched companies. However, the creation and the interpretation of strategic knowledge mediated by the same variables have statistically insignificant impact on the competitive capabilities.</p>


Author(s):  
Ali Vafaei Zadeh ◽  
Mohammad Amin Aeiny ◽  
Mohammad Hakkak ◽  
Khaled Nawaser ◽  
Haniruzila Hanifah

2020 ◽  
Vol 35 (12) ◽  
pp. 1971-1981
Author(s):  
Laure Ambroise ◽  
Céline Bérard ◽  
Isabelle Prim-Allaz

Purpose This paper aims to explore the complex relationships between knowledge strategies (i.e. exploration and exploitation) and the performance of manufacturing SMEs by testing the mediating role of customer relationship management capabilities, which are defined as a firm’s level of interaction orientation in this study. Design/methodology/approach Following a hypothetical deductive approach and using data collected from 793 French manufacturing SMEs, the measurement model and relationships among the constructs were examined with structural equation modelling, using the partial least squares approach. Findings The results support the expected mediating role of interaction orientation between exploitation and performance, and stress a competitive mediating role between exploration and performance. Complementary analyses demonstrate that while both exploration and exploitation are effectively antecedents of interaction orientation, which also acts as a lever to performance, they exhibit specific effects on the different dimensions of interaction orientation. Originality/value The results specifically highlight that interaction orientation counterbalances the negative impact of exploration on performance. Moreover, the findings underline the key role that customer interaction processes and tools play in making exploration and exploitation singularly effective. This is a real issue, as SMEs broadly tend to adopt opportunistic tools, not necessarily as part of a clearly defined strategic focus.


2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.


Sign in / Sign up

Export Citation Format

Share Document