An extension of technology acceptance model: Analysis of the adoption of mobile data services in China

2009 ◽  
Vol 26 (3) ◽  
pp. 391-407 ◽  
Author(s):  
Jiayin Qi ◽  
Ling Li ◽  
Yuanquan Li ◽  
Huaying Shu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Model Analysis ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
Acceptance Model

Technology Acceptance Model Analysis on Students' Behavioral Intention of Using Moodle for FYP

2017 ◽  
Author(s):  
Putri Faizura Megat Khamaruddin ◽  
Arina Sauki ◽  
Nur Hidayati Othman Kadri ◽  
Azzah Nazihah Che Abdul Rahim ◽  
Atikah Kadri
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Model Analysis ◽  
Acceptance Model

Investigating the Role of Attitude in the Adoption of Mobile Data Services

2014 ◽  
Vol 6 (1) ◽  
pp. 23-43
Author(s):  
Peter Tobbin
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services

The present study proposed an extended theory of planned behavior, which includes the attitude construct in its original multidimensional sub groups of cognitive, affective and intention. The author adopted the salient beliefs of Perceived Usefulness and Perceived Ease of Use from Technology Acceptance Model as the antecedents of the cognitive attitude; and Pleasure, and Arousal aspects of emotion as the antecedents of Affective attitude. The extended TPB model was empirically tested using a utilitarian (mobile money) mobile data services. The author analyzed the data using a Structural Equation Modeling (SEM) to evaluate the strength of the relationship between the constructs. The results indicate that the extended TPB provides a satisfactory explanation of the role of attitude in predicting the behavioral intentions of users of mobile data services.

Design and the technology acceptance model analysis of instructional mapping

2020 ◽  
Vol 28 (4) ◽  
pp. 892-907
Author(s):  
Zhicheng Dai ◽  
Mengting Wang ◽  
Sannyuya Liu ◽  
Liqiong Tang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Model Analysis ◽  
Acceptance Model
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