The R&D Programof the Brazilian Electricity Sector has recently begun to encourage the newly developed technologies transference to market through R&D projects. However, the lack of adequate methodological references for project planning led the authors to propose a model to assist the energy utilities and research teams in the elaboration of R&D projects proposals for the electricity sector. In this context, this paper presents a case study of the Integrated Product Development Model Oriented for R&D Projects of the Brazilian Electricity Sector (MOR&D) application to elaborate a project of pioneer lot for a newly developed of a safety equipment with the incentives of the R&D Program, showing that, as in industry, a well-structured model may be the way to generate innovative projects and products, meeting completely the guidelines that all electric utilities are subject.