The Underdog Effect in the Context of Brand Management: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_184 ◽

2019 ◽

pp. 679-680

Author(s):

Holger J. Schmidt ◽

Pieter Steenkamp

Keyword(s):

Brand Management ◽

Underdog Effect

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Brand Management: A Brief Study

PARIPEX-INDIAN JOURNAL OF RESEARCH ◽

10.15373/22501991/mar2013/11 ◽

2012 ◽

Vol 2 (3) ◽

pp. 31-32

Author(s):

Bhavin M Badiyani ◽

Keyword(s):

Brand Management

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A study on creating shared value(CSV) and brand management in the airline industry

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2019.06.28.04.17. ◽

2019 ◽

Vol 28 (4) ◽

pp. 17-34

Author(s):

Hee-Kyoung Jung ◽

Pan-Ho Choi

Keyword(s):

Airline Industry ◽

Brand Management ◽

Shared Value ◽

Creating Shared Value

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A study on SNS marketing communication and brand management in the airline industry

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2019.12.28.08.91. ◽

2019 ◽

Vol 28 (8) ◽

pp. 91-110

Author(s):

Hee-Kyoung Jung ◽

In Young Jung ◽

HeeSup Han

Keyword(s):

Airline Industry ◽

Brand Management ◽

Marketing Communication

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Culture and Consumption II: Markets, Meaning, and Brand Management

Journal of Advertising Research ◽

10.2501/s0021849906000389 ◽

2006 ◽

Vol 46 (3) ◽

pp. 347-348

Author(s):

Taddy Hall

Keyword(s):

Brand Management

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Research on Brand Management of Domestic Mid-End Chain Hotels Based on Customer Perceived Quality

2018 International Conference on Social Sciences, Education and Management (SOCSEM 2018) ◽

10.25236/socsem.2018.179 ◽

2018 ◽

Keyword(s):

Brand Management ◽

Perceived Quality

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Evolution of Brand Management to Cohort Management: A Critical Study

i-manager’s Journal on Management ◽

10.26634/jmgt.4.4.1157 ◽

2010 ◽

Vol 4 (4) ◽

pp. 1-6

Author(s):

Saptarshi Purkayastha ◽

Keyword(s):

Brand Management ◽

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BRAND RECOGNITION AS ONE OF THE MAJOR GOALS IN THE BRAND MANAGEMENT

European Journal of Economics and Management Sciences ◽

10.29013/ejems-20-2-3-6 ◽

2020 ◽

pp. 3-6

Author(s):

V. Pidhurska

Keyword(s):

Brand Management ◽

Brand Recognition

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Effect of Korean fashion design incubation policies on new fashion designer’s brand management

The Research Journal of the Costume Culture ◽

10.29049/rjcc.2016.24.2.132 ◽

2016 ◽

Vol 24 (2) ◽

pp. 132-149

Author(s):

Boa Lim ◽

이은정 ◽

박주희

Keyword(s):

Brand Management ◽

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Brand management pour les business schools. Une véritable arme stratégique

Revue française de gestion ◽

10.3166/rfg.178-179.125-131 ◽

2007 ◽

Vol 33 (178-179) ◽

pp. 125-131 ◽

Author(s):

Bernard Ramanantsoa

Keyword(s):

Brand Management ◽

Business Schools

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Big Data Analysis on the Underdog Effect in Sports

Korean Journal of Sports Science ◽

10.35159/kjss.2020.08.29.4.29 ◽

2020 ◽

Vol 29 (4) ◽

pp. 29-38

Author(s):

Jeong-Hyeon Kwak ◽

Sun-Hee Lee

Keyword(s):

Big Data ◽

Data Analysis ◽

Big Data Analysis ◽

Underdog Effect

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