BRAND RECOGNITION AS ONE OF THE MAJOR GOALS IN THE BRAND MANAGEMENT

2020 ◽  
pp. 3-6
Author(s):  
V. Pidhurska
Keyword(s):  
Brand Management ◽  
Brand Recognition

scholarly journals HALAL COSMETICS REPURCHASE INTENTION: THE ROLE OF MARKETING ON SOCIAL MEDIA

2021 ◽  
Vol 7 (4) ◽  
Author(s):  
Mohamad Isa Abd Jalil ◽  
Suddin Lada ◽  
Mohd Ashari Bakri ◽  
Zakiah Hassan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Word Of Mouth ◽  
Brand Management ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Holistic View ◽  
Brand Recognition ◽  
The Impact

This research aims to study the effects of social media marketing strategies on the repurchase intention among suppliers of halal cosmetics in the context of Malaysia. The study, based on the theory of social media marketing, identifies these ties, and considers the mediating functions of word-of-mouth brand recognition and electronic word-of-mouth communication (e-WOM). The work takes a holistic view of brand recognition and e-WOM with reference to the two main relations, social media marketing strategy and repurchasing intention. The partial least squares structural equation modelling (PLS-SEM) method was employed and data collected from 300 respondents (followers) via an online questionnaire. The results indicate that there is a significant influence of social media marketing (SMM) on repurchase intention, brand awareness, and e-WOM; the impact is higher on brand awareness, followed by repurchase intention and eWOM. These results demonstrate that efficient brand management of the use of social media platforms will help increase brand awareness among halal cosmetics buyers. When used correctly, SMM may assist the distribution and communication of the most up-to-date information on cosmetic products and brands, resulting in increased awareness and repurchase intent. At the same time, eWOM is a useful tool for their respective followers to disseminate information. The research has important implications for the halal cosmetics sector, as it contributes to the theoretical and management literature on social media marketing strategy.          

Music Supervision and Branding in an Era of “Convergent Advertising”

2021 ◽  
pp. 202-220
Author(s):  
Tim J. Anderson
Keyword(s):  
New Media ◽  
Popular Music ◽  
20Th Century ◽  
21St Century ◽  
Brand Management ◽  
Film And Television ◽  
Brand Recognition ◽  
Video Distribution ◽  
Music Film

At the end of the 20th century and the beginning of the 21st century, the popular music ecosystem moved from a system devoted to the sale of objects to one centered on data. As such, musicians began to seek new sources of income to replace the sale of recordings and moved toward licensing and brand management. At the same time, as platforms of video distribution began to proliferate and the demand for content generated an abundance of media franchises, the need to stand out required new aesthetic investments to establish immediate brand recognition. These two new media developments generated a convergence of opportunities for strategic music supervision and placement in television and film projects. This chapter draws primarily from trade literature to illustrate how actors in music, film, and television began to recognize and develop coordinating mutually beneficial practices where every party potentially benefits through the elevation of their brand profiles.

scholarly journals Optimizing the Development of Rangicok Product Innovations in the Banjar Sub-district, Banjar City [Optimalisasi Pengembangan Inovasi Produk Rangicok di Kelurahan Banjar Kota Banjar]

2019 ◽  
Vol 2 ◽  
pp. 552
Author(s):  
Budi Harto ◽  
Waryani -
Keyword(s):  
Brand Management ◽  
Small And Medium Enterprises ◽  
Brand Awareness ◽  
The Public ◽  
Brand Recognition ◽  
National Market ◽  
Descriptive Approach ◽  
The Right ◽  
Medium Enterprises

Banjar City is one of the cities in West Java and was once a sub-district city part of Ciamis Regency, then upgraded its status to an administrative city. Since December 1, 2002, Banjar was designated as an autonomous city separate from Ciamis Regency. Brand Awareness of UMKM products as a basis for introducing a brand of a product. The right brand recognition strategy can facilitate consumers in choosing products that are widely circulating among the public and can deliver the business to enter the national market with distinctive characteristics inherent in the business. A brand can declare something about the value of the producer can even represent a particular culture. Brand usage shows the type of consumer who buys or uses the product. The purpose of this activity is to introduce the importance of a product brand in developing its micro, small and medium enterprises, especially Rangicok as a brand awareness strategy in introducing its business. The method used in this study is a qualitative and descriptive approach. The results of this study in introducing and developing the brand of business actors need to combine the role of brand management as an internal factor.

The effects of a high fidelity vibro-kinetic multisensory experience on implicit and explicit brand recognition.

2019 ◽  
Vol 12 (1) ◽  
pp. 18-33 ◽  
Author(s):  
Horea Pauna ◽  
Pierre-Majorique Léger ◽  
Sylvain Sénécal ◽  
Marc Fredette ◽  
Élise Labonté-Lemoyne ◽  
...  
Keyword(s):  
High Fidelity ◽  
Brand Recognition ◽  
Implicit And Explicit ◽  
Multisensory Experience

Brand Management: A Brief Study

2012 ◽  
Vol 2 (3) ◽  
pp. 31-32
Author(s):  
Bhavin M Badiyani ◽  
Keyword(s):  
Brand Management

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

A study on SNS marketing communication and brand management in the airline industry

2019 ◽  
Vol 28 (8) ◽  
pp. 91-110
Author(s):  
Hee-Kyoung Jung ◽  
In Young Jung ◽  
HeeSup Han
Keyword(s):  
Airline Industry ◽  
Brand Management ◽  
Marketing Communication
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