Internet Advertising Strategy Based on Information Growth in the Zettabyte Era

Advances in Computational Collective Intelligence - Communications in Computer and Information Science ◽

10.1007/978-3-030-63119-2_36 ◽

2020 ◽

pp. 440-452

Author(s):

Amadeusz Lisiecki ◽

Dariusz Król

Keyword(s):

Internet Advertising ◽

Advertising Strategy ◽

Information Growth

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Economic Production Inventory model with the associated costs of internet advertising to acquire customers residing worldwide

INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY ◽

10.24297/ijct.v12i9.2833 ◽

2014 ◽

Vol 12 (9) ◽

pp. 3921-3926

Author(s):

Ritha Prakash ◽

Nivetha Martin

Keyword(s):

Modern Technology ◽

Inventory Model ◽

Internet Advertising ◽

Advertising Strategy ◽

Technology Acquisition ◽

Industrial Sectors ◽

Economic Production ◽

Production Inventory ◽

Short Span

In recent times, we are witnessing the technological revolution which provides access to tremendous changes in all the fields including the industrial sectors. The notable benefit of the modern technology is quick accomplishment of complex tasks within a short span of time, which has motivated the manufacturers to imbibe novelty techniques in the production process to enhance the quality of the product so as to retain its market position amidst the competitors. As globalization has gained more concern, the manufacturers employ internet advertising strategy to elevate the product to international level and to propagate the attributes of the products to the customers residing worldwide. In this paper an EPQ inventory model is developed in which the associated costs of technology, acquisition of local and international customers via internet advertising costs are included, a numerical example is also presented to validate the model.

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Internet advertising strategy by comparison challenge approach

Proceedings of the 5th international conference on Electronic commerce - ICEC '03 ◽

10.1145/948005.948063 ◽

2003 ◽

Cited By ~ 2

Author(s):

Jae Kyu Lee ◽

Jae Won Lee

Keyword(s):

Internet Advertising ◽

Advertising Strategy

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The Right Format of Internet Advertising (RFIA)

Information Resources Management Journal ◽

10.4018/irmj.2013040102 ◽

2013 ◽

Vol 26 (2) ◽

pp. 20-42 ◽

Cited By ~ 1

Author(s):

Payam Hanafizadeh ◽

Mehdi Behboudi

Keyword(s):

Theoretical Model ◽

Latent Variables ◽

Product Type ◽

Internet Advertising ◽

Product Involvement ◽

Factors Affecting ◽

Advertising Strategy ◽

The Right ◽

Banner Blindness

This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising, such as “banner blindness” and extremely low click-through rates, make it imperative to study various factors affecting the right format of Internet advertising. Therefore, this study builds a comprehensive theoretical model explaining how marketers are able to find the right format of Internet advertising. Accordingly, seven latent variables related to the right format of Internet advertising were examined: objective ad features, subjective ad features, product type, user types, ad types, advertising strategy, and ICT condition. It was found that these constructs successfully explain how marketers can find the right format of Internet advertising. Product involvement is found to be the most significant antecedent explaining the right format of Internet advertising.

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