The Right Format of Internet Advertising (RFIA)

2013 ◽  
Vol 26 (2) ◽  
pp. 20-42 ◽  
Author(s):  
Payam Hanafizadeh ◽  
Mehdi Behboudi
Keyword(s):  
Theoretical Model ◽  
Latent Variables ◽  
Product Type ◽  
Internet Advertising ◽  
Product Involvement ◽  
Factors Affecting ◽  
Advertising Strategy ◽  
The Right ◽  
Banner Blindness

This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising, such as “banner blindness” and extremely low click-through rates, make it imperative to study various factors affecting the right format of Internet advertising. Therefore, this study builds a comprehensive theoretical model explaining how marketers are able to find the right format of Internet advertising. Accordingly, seven latent variables related to the right format of Internet advertising were examined: objective ad features, subjective ad features, product type, user types, ad types, advertising strategy, and ICT condition. It was found that these constructs successfully explain how marketers can find the right format of Internet advertising. Product involvement is found to be the most significant antecedent explaining the right format of Internet advertising.

Internet Advertising Pleasure and Purchase Intention

2019 ◽  
pp. 716-735
Author(s):  
Amir Abedini Koshksaray ◽  
Elnaz Nabizadeh
Keyword(s):  
Theoretical Model ◽  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Prior Experience ◽  
Equation Model ◽  
Internet Advertising ◽  
The Internet ◽  
Factors Affecting ◽  
Internet Users

The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A total of five latent variables of internet advertising pleasure were examined: prior experience, website pleasure (attitude toward website), and arousal as antecedents; and attitude toward brand and purchase intention as consequences. The paper found that regardless of “Website pleasure” and “Arousal,” these constructs successfully explain Internet advertising pleasure by incorporating advertising relaxedness, advertising happiness, and advertising satisfaction. The prior experience was found to be the most significant for explaining Internet advertising pleasure. This study offers one of the first attempts to build a comprehensive theoretical model explaining Internet Advertising Pleasure, IAP. Second, this study offers a new scale for internet advertising pleasure with higher content validity.

Internet Advertising Pleasure and Purchase Intention

2017 ◽  
Vol 8 (4) ◽  
pp. 30-47 ◽  
Author(s):  
Amir Abedini Koshksaray ◽  
Elnaz Nabizadeh
Keyword(s):  
Theoretical Model ◽  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Prior Experience ◽  
Equation Model ◽  
Internet Advertising ◽  
The Internet ◽  
Factors Affecting ◽  
Internet Users

The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A total of five latent variables of internet advertising pleasure were examined: prior experience, website pleasure (attitude toward website), and arousal as antecedents; and attitude toward brand and purchase intention as consequences. The paper found that regardless of “Website pleasure” and “Arousal,” these constructs successfully explain Internet advertising pleasure by incorporating advertising relaxedness, advertising happiness, and advertising satisfaction. The prior experience was found to be the most significant for explaining Internet advertising pleasure. This study offers one of the first attempts to build a comprehensive theoretical model explaining Internet Advertising Pleasure, IAP. Second, this study offers a new scale for internet advertising pleasure with higher content validity.

Using rational and emotional appeals in online advertisements for Muslim customers

2014 ◽  
Vol 5 (1) ◽  
pp. 97-124 ◽  
Author(s):  
Mehdi Behboudi ◽  
Hossein Vazifehdoust ◽  
Kobra Najafi ◽  
Mina Najafi
Keyword(s):  
Latent Variables ◽  
Online Advertising ◽  
Product Involvement ◽  
Content Type ◽  
Factors Affecting ◽  
Advertising Appeals ◽  
Emotional Appeals ◽  
Advertising Strategies ◽  
Larger Sample ◽  
Selection Of

Purpose – The purpose of this study is to verify the factors affecting the use of emotional and rational appeals in online advertising among Muslim customers in Iran. Design/methodology/approach – By reviewing the literature of advertising appeals and developing a comprehensive theoretical model, the effect of rational and emotional appeals on online advertising was examined. Expert questionnaire was administered to verify the validity of collected features. The Student's t-test was utilized to analyze the data collected from 271 participants. Findings – Five latent variables, namely user type, product involvement, e-lifestyle, advertising strategies, and internet motives were examined to explain factors affecting online advertising appeals among Muslim customers in Iran. It was found that “advertising strategies” and “user type” are the most effective factors influencing Muslims customers in developing an online advertising campaign. Research limitations/implications – The sample of this study was Iranian experts and it is necessary to conduct a survey with a larger sample size. Originality/value – This study provides insights into factors affecting the selection of emotional and rational appeals in Muslims countries. Moreover, it reports the primary columns of online advertising appeals.

Economic Production Inventory model with the associated costs of internet advertising to acquire customers residing worldwide

2014 ◽  
Vol 12 (9) ◽  
pp. 3921-3926
Author(s):  
Ritha Prakash ◽  
Nivetha Martin
Keyword(s):  
Modern Technology ◽  
Inventory Model ◽  
Internet Advertising ◽  
Advertising Strategy ◽  
Technology Acquisition ◽  
Industrial Sectors ◽  
Economic Production ◽  
Production Inventory ◽  
Short Span

In recent times, we are witnessing the technological revolution which provides access to tremendous changes in all the fields including the industrial sectors. The notable benefit of the modern technology is quick accomplishment of complex tasks within a short span of time, which has motivated the manufacturers to imbibe novelty techniques in the production process to enhance the quality of the product so as to retain its market position amidst the competitors. As globalization has gained more concern, the manufacturers employ internet advertising strategy to elevate the product to international level and to propagate the attributes of the products to the customers residing worldwide. In this paper an EPQ inventory model is developed in which the associated costs of technology, acquisition of local and international customers via internet advertising costs are included, a numerical example is also presented to validate the model.

Bantuan Hukum Cuma-Cuma Bagi Tersangka yang Tidak Mampu Pada Tingkat Penyidikan

2020 ◽  
Vol 19 (2) ◽  
Author(s):  
Rio Saputra ◽  
Mokhammad Najih
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Legal Aid ◽  
Criminal Cases ◽  
Legal Research ◽  
Factors Affecting ◽  
Legal Structure ◽  
Procedure Code ◽  
Study Techniques ◽  
The Right

<p><em>Suspects have the right to obtain legal assistance, especially for suspects who are classified as economically disadvantaged in accordance with Article 56 of the Criminal Procedure Code (KUHAP). The facts show that there are many irregularities in the implementation of legal aid, therefore it is necessary to know about the implementation of free legal aid for suspects who are incapacitated at the level of investigation and the factors that become obstacles in the implementation of legal aid. This legal research is an empirical legal research and this research is descriptive in nature. The data used are primary data and secondary data. The techniques used to collect data were document study techniques and interview techniques. Inhibiting factors affecting the implementation of free legal aid for suspects who are unable at the level of investigation can be classified and differentiated into 3 factors, namely, legal substance, legal structure, and legal culture).</em></p><p><strong><em>Keywords: </em></strong><em>Legal Aid, Criminal Cases</em></p>

scholarly journals Demographic, Social, Economic, and Regional Factors Affecting the Diffusion of Hybrid Electric Vehicles in Japan

Energies ◽  
2021 ◽  
Vol 14 (8) ◽  
pp. 2130
Author(s):  
Ken’ichi Matsumoto ◽  
Yui Nakamine ◽  
Sunyong Eom ◽  
Hideki Kato
Keyword(s):  
Electric Vehicles ◽  
Urban Areas ◽  
Carbon Dioxide Emissions ◽  
Regional Differences ◽  
Fixed Effects ◽  
Hybrid Electric Vehicles ◽  
Alternative Fuel Vehicles ◽  
Factors Affecting ◽  
Hybrid Electric ◽  
The Right

The transportation sector is a major contributor to carbon dioxide emissions, and the resulting climate change. The diffusion of alternative fuel vehicles, including hybrid electric vehicles (HEV), is an important solution for these issues. This study aimed to evaluate the factors affecting the ownership ratio of HEVs, particularly passenger vehicles, and the regional differences in the purchase of HEVs in Japan. This study performed a fixed-effects regression analysis with panel data for 47 prefectures during the period 2005–2015 to evaluate the factors affecting the HEV ownership ratio and conducted three cluster analyses to investigate the regional differences in diffusion in terms of price categories, body types, and drive systems of HEVs. Some demographic and social factors were found to affect the ownership ratio in Japan, whereas economic factors, including prefecture-level subsidies for purchasing HEVs, were not. Regarding regional differences, prefectures in urban areas with higher income levels tend to purchase more expensive and large-sized HEVs. These results suggest that a strategy to sell the right vehicle to the right person and region is essential for further promoting HEVs in Japan.

scholarly journals Intraocular Lens Dislocation after Cataract Surgery in Tambolaka, Southwest Sumba, Indonesia: A Case Report

2018 ◽  
Vol 9 (1) ◽  
pp. 179-184
Author(s):  
Ratna Sitompul
Keyword(s):  
Case Report ◽  
Intraocular Lens ◽  
Rural Areas ◽  
Rare Complication ◽  
Cataract Extraction ◽  
Factors Affecting ◽  
Intraocular Lens Dislocation ◽  
Post Surgery ◽  
The Right ◽  
Iol Dislocation

Intraocular lens (IOL) dislocation is a rare complication of cataract extraction requiring prompt surgery. This case report aims to raise awareness of such cases and the importance of post-surgery follow-up. A 58-year-old female patient was found with anterior IOL dislocation a week after phacoemulsification surgery in her right eye. Visual acuity of the right eye was 1/60 with ciliary injection and IOL dislocation to the anterior chamber of the right eye. The patient underwent surgery of the right eye and the IOL haptic was found to be broken. In this case report, the factors affecting IOL dislocation are axis length, broken IOL haptic, and patient activity that increased intraocular pressure. Cataract extraction surgery, although common, needs to be conducted carefully, and it is important for ophthalmologists and general practitioners to detect this condition, especially in rural areas where facilities are limited, as IOL dislocation could occur and requires immediate treatment to achieve a better result.

scholarly journals Potential Operators on Cones of Nonincreasing Functions

2012 ◽  
Vol 2012 ◽  
pp. 1-26 ◽  
Author(s):  
Alexander Meskhi ◽  
Ghulam Murtaza
Keyword(s):  
Mixed Type ◽  
Sufficient Conditions ◽  
Product Type ◽  
Necessary And Sufficient Conditions ◽  
Lebesgue Spaces ◽  
Potential Operators ◽  
Right Hand ◽  
The Right ◽  
Necessary And Sufficient

Necessary and sufficient conditions on weight pairs guaranteeing the two-weight inequalities for the potential operators(Iαf)(x)=∫0∞(f(t)/|x−t|1−α)dtand(ℐα1,α2f)(x,y)=∫0∞∫0∞(f(t,τ)/|x−t|1−α1|y−τ|1−α2)dtdτon the cone of nonincreasing functions are derived. In the case ofℐα1,α2, we assume that the right-hand side weight is of product type. The same problem for other mixed-type double potential operators is also studied. Exponents of the Lebesgue spaces are assumed to be between 1 and ∞.

Analysis of Factors Affecting Technological Innovativeness in Engineering Enterprises in Tanzania

2010 ◽  
Vol 34 (1) ◽  
pp. 1-14
Author(s):  
Emmanuel A. Mjema
Keyword(s):  
Innovation Management ◽  
Positive Culture ◽  
Key Factors ◽  
Factors Affecting ◽  
Level Of Education ◽  
Fundamental Innovation ◽  
Local Material ◽  
The Right

This paper discusses the technological innovativeness in engineering enterprises in Tanzania and analyses the factors affecting the innovativeness. It starts by analyzing various concepts regarding innovation, then analyzed from documentary review factors affecting innovativeness and then analyzed the innovativeness in Tanzanian enterprises.From the documentary review it was learnt that the following key factors influence technological innovativeness: Existence of innovation management; Existence of market to absorb the products of innovation; Existence of partnership between the universities and the firms; Existence of positive culture and politics towards innovation; The governmentplaying its role to influence innovation; Existence of the right knowledge; and Ability of the enterprises to access to financing institutions that support innovation.The research shows that there is hardly any fundamental innovation in Tanzania, what is presented as innovation is the copying of technologies and manufacture them using local material. Theresearcher established the following factors affecting the innovativeness of engineering enterprises in Tanzania: Level of education among the entrepreneurs in engineering enterprises; financing for the enterprises in Tanzania; partnership with R&D institutions; innovativeness culture; and market for Tanzanian products.

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