Adoption of Artificial Intelligence Integrated Customer Relationship Management in Organizations for Sustainability

2022 ◽  
pp. 137-156
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri
Keyword(s):  
Artificial Intelligence ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

The New Technological Trends in Customer Relationship Management (CRM) to Unveil Opportunities for Developing Countries

2021 ◽  
pp. 2119-2128
Author(s):  
Cagla Seneler ◽  
Rana Kadioglu
Keyword(s):  
Artificial Intelligence ◽  
Developing Countries ◽  
Internet Of Things ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Main Theme ◽  
Social Crm ◽  
The Future ◽  
Potential Customers

The main theme of the thesis is how new technological trends will shape the future of Customer Relationship Management (CRM) and to provide opportunities for developing countries. CRM is the whole set of methods that companies use to make the most efficient, most effective, and ultimately profitable relationship they have with existing or potential customers. The concepts of internet of things (IoT), artificial intelligence (AI), cloud CRM and social CRM which are frequently heard today are examined in this thesis. For developing countries, these trends will create various opportunities in particular were explained with examples from Turkey. Although CRM is not a completely understood concept, companies will create the future of CRM by following the new trends.

Conceptualizing the Use of Artificial Intelligence in Customer Relationship Management and Quality of Services

2022 ◽  
pp. 177-201
Author(s):  
Parag Shukla ◽  
Sofia Devi Shamurailatpam
Keyword(s):  
Artificial Intelligence ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Operational Efficiency ◽  
Customer Relationship ◽  
Quality Of Services ◽  
Comprehensive Model ◽  
Indian Banks

In this chapter, the authors have conceptualized a hypothetical comprehensive model of AI, CRM, and quality of services by banks given the underlying pull and push factors that determine the extent of AI adoption by the banks. This chapter shall also serve as a primer to demonstrate the effects of use of artificial intelligence in the Indian banks and is also aimed to encapsulate the restraining and facilitating forces that drive adoption of AI. This chapter examines the blooming development of artificial intelligence and its significance in the operational efficiency in terms of management of issues related to customers while accessing different products and services offered by banks. In other words, the use of artificial intelligence technologies can dramatically improve banks' ability to achieve four key outcomes: higher profits, at-scale personalization, rapid innovation cycles, strategic customer relationship management (CRM), and distinctive omni-channel experiences. The role of artificial intelligence (AI) is significant in the banking industry for operational efficiency.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Customer Relationship Management

2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship
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