Thirty-Four Years of Online Pharmaceutical Marketing Research: A Bibliometric Analysis

2022 ◽  
pp. 165-190
Author(s):  
Sheena Lovia Boateng ◽  
Paul Owusu Donkor
Keyword(s):  
Bibliometric Analysis ◽  
Marketing Research ◽  
Pharmaceutical Marketing

A Study of Digital Marketing Research Using Bibliometric Analysis

2021 ◽  
Author(s):  
Agung Purnomo ◽  
Nur Asitah ◽  
Nuzula Firdausi ◽  
Syaifurrizal Wijaya Putra ◽  
Moch. Khafidz Fuad Raya
Keyword(s):  
Bibliometric Analysis ◽  
Marketing Research ◽  
Digital Marketing

A citation and co-citation bibliometric analysis of omnichannel marketing research

2021 ◽  
Author(s):  
João M. Lopes ◽  
Ana Sousa ◽  
Eva Calçada ◽  
José Oliveira
Keyword(s):  
Bibliometric Analysis ◽  
Marketing Research

National Patterns of Aspirin Use and Reye Syndrome Reporting, United States, 1980 to 1985

PEDIATRICS ◽  
1987 ◽  
Vol 79 (6) ◽  
pp. 858-863
Author(s):  
Janet B. Arrowsmith ◽  
Dianne L. Kennedy ◽  
Joel N. Kuritsky ◽  
Gerald A. Faich
Keyword(s):  
United States ◽  
Disease Control ◽  
Marketing Research ◽  
Research Data ◽  
Significant Decline ◽  
Pharmaceutical Marketing ◽  
Reye Syndrome ◽  
Aspirin Tablet ◽  
Centers For Disease Control ◽  
Antipyretic Medication

The number of cases of Reye syndrome reported annually to the Centers for Disease Control declined markedly between 1980 and 1985. In this article, we present pharmaceutical marketing research data that suggest sharp decreases in the use and purchase of children's aspirin between 1980 and 1985. These trends appear to correspond to the decrease in reporting of Reye syndrome cases. Additionally, analysis of physician mentions of aspirin and acetaminophen for treating flu and chickenpox showed statistically significant trends toward decreasing recommendations for the use of aspirin and significant trends toward increasing recommendations for use of acetaminophen. Trends in wholesale purchases of aspirin and acetaminophen by drug stores from 1979 through 1985 demonstrated a significant decline for the 81-mg children's aspirin tablet and an increase in purchases of children's acetaminophen products. Many factors may influence physician and parents' choice of analgesic/antipyretic medication, including information about Reye syndrome. Data suggest that a continuing decline in the use of aspirin for children may be accompanied by a continuing decline in the reported number of Reye syndrome cases.

Trends and patterns in digital marketing research: bibliometric analysis

2021 ◽  
Author(s):  
Zahra Ghorbani ◽  
Sanaz Kargaran ◽  
Ali Saberi ◽  
Manijeh Haghighinasab ◽  
Seyedh Mahboobeh Jamali ◽  
...  
Keyword(s):  
Bibliometric Analysis ◽  
Marketing Research ◽  
Digital Marketing
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