Indian Journal of Marketing
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(FIVE YEARS 71)

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Published By "Associated Management Consultants, Pvt, Ltd."

0973-8703, 0973-8703
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Conceptual Model for Innovation in the Approach of Market - Oriented Strategies

2021 ◽  
Vol 51 (12) ◽  
pp. 8
Author(s):  
Jonathan Bermúdez-Hernández ◽  
Alejandro Valencia-Arias ◽  
Walter Mauricio Montaño-Arias
Keyword(s):  
Conceptual Model

An Exploratory Study on Olfactory Cues in Retail Stores

2021 ◽  
Vol 51 (12) ◽  
pp. 41
Author(s):  
Akshat Aditya Rao ◽  
Bharti Jain
Keyword(s):  
Exploratory Study ◽  
Olfactory Cues ◽  
Retail Stores

Twitter Blue Tick - A Study of its Impact on Society

2021 ◽  
Vol 51 (11) ◽  
pp. 38
Author(s):  
Sunil Barsaiyan ◽  
Charu Sijoria

Menstrual Hygiene Management : A Study of Perception, Problem, and Practices Among Urban Slums of Delhi

2021 ◽  
Vol 51 (11) ◽  
pp. 8
Author(s):  
Harshita Kejriwal ◽  
Shubham Jain ◽  
Shiksha Kushwah ◽  
Mahim Sagar ◽  
Manvi Bansal
Keyword(s):  
Urban Slums ◽  
Menstrual Hygiene ◽  
Menstrual Hygiene Management ◽  
Hygiene Management

Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies

2021 ◽  
Vol 51 (10) ◽  
pp. 8
Author(s):  
Ramakrishnan Ramamurthi ◽  
Rajan Saxena ◽  
Bala Krishnamoorthy ◽  
Gordhan Saini
Keyword(s):  
Manufacturing Companies ◽  
Degree Of Internationalization

Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review

2021 ◽  
Vol 51 (10) ◽  
pp. 27
Author(s):  
Anshika Singh Tanwar ◽  
Harish Chaudhry ◽  
Manish Kumar Srivastava
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Consumer Engagement
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