Opinion mining and sentiment analysis are valuable to extract the useful subjective information out of text documents. Predicting the customer’s opinion on amazon products has several benefits like reducing customer churn, agent monitoring, handling multiple customers, tracking overall customer satisfaction, quick escalations, and upselling opportunities. However, performing sentiment analysis is a challenging task for the researchers in order to find the users sentiments from the large datasets, because of its unstructured nature, slangs, misspells and abbreviations. To address this problem, a new proposed system is developed in this research study. Here, the proposed system comprises of four major phases; data collection, pre-processing, key word extraction, and classification. Initially, the input data were collected from the dataset: amazon customer review. After collecting the data, preprocessing was carried-out for enhancing the quality of collected data. The pre-processing phase comprises of three systems; lemmatization, review spam detection, and removal of stop-words and URLs. Then, an effective topic modelling approach Latent Dirichlet Allocation (LDA) along with modified Possibilistic Fuzzy C-Means (PFCM) was applied to extract the keywords and also helps in identifying the concerned topics. The extracted keywords were classified into three forms (positive, negative and neutral) by applying an effective machine learning classifier: Convolutional Neural Network (CNN). The experimental outcome showed that the proposed system enhanced the accuracy in sentiment analysis up to 6-20% related to the existing systems.
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