The Effect of Goal Activation on the Evaluation of Hybrid Products: The Role of Category Familiarity in the Dilution of the Means-Goal Association

PurposeThis study examines the role of hybrid products employed in companies' innovation strategy within three American industrial sectors: tires, typewriters and photography cameras.Design/methodology/approachThe authors selected historical cases that enabled us to present the role of hybrid products in periods of discontinuous change. Different sources are employed in this study: papers, books, cases, working papers, videos, manuals and product catalogues, companies' annual reports, company websites, advertising, collectors' websites and museums, in addition to press and other media reports.FindingsThe authors’ historical case analysis points to two forms of hybrid products. (1) Exploitation-hybrid, which incorporates significant elements from the existing dominant design and aims at extending the revenue-generating opportunities of the existing products. (2) Exploration-hybrid, which works as an offensive strategy, as the firm uses the exploration-hybrid to promote a gradual and controlled adoption of new technology by reducing risks and the cost of change for the customer.Research limitations/implicationsThe authors’ proposed definitions strengthen the idea that hybrids are not only a reflection of organizational inertia (exploitation-hybrid). Hybrids can also mean a more proactive stance in the strategy of developing and adopting new technology (exploration-hybrid).Originality/valueThis study acknowledged hybrid products as a learning instrument that materialized the organizational ambidexterity, favoring at the same time exploitation, generally attributed to organizational inertia, and the exploration of new segments of customers or the use of new technologies.

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Give me one reason I shouldn't: The role of alternative goal activation in deradicalization processes

PsycEXTRA Dataset ◽

10.1037/e527772014-050 ◽

2011 ◽

Author(s):

Kristen Klein ◽

Arie W. Kruglanski

Keyword(s):

Goal Activation

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The role of the striatum in goal activation of cascaded actions

Neuropsychologia ◽

10.1016/j.neuropsychologia.2013.09.032 ◽

2013 ◽

Vol 51 (13) ◽

pp. 2562-2571 ◽

Cited By ~ 22

Author(s):

Vanessa Ness ◽

Christian Beste

Keyword(s):

Goal Activation

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Promising can lead to decreases in goal activation: The role of competing goals and affect as information

PsycEXTRA Dataset ◽

10.1037/e514412014-567 ◽

2007 ◽

Author(s):

Edward Orehek ◽

Arie Kruglanski

Keyword(s):

Goal Activation

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Two routes to closure: Time pressure and goal activation effects on executive control

Polish Psychological Bulletin ◽

10.2478/ppb-2014-0033 ◽

2014 ◽

Vol 45 (3) ◽

pp. 268-274 ◽

Cited By ~ 1

Author(s):

Małgorzata Kossowska ◽

Marcin Bukowski ◽

Gabriela Czarnek

Keyword(s):

Executive Control ◽

Time Pressure ◽

Cognitive Closure ◽

Need For Cognitive Closure ◽

Closure Time ◽

Goal Activation ◽

Attentional Tasks ◽

External Time ◽

The Impact

Abstract In the present study the impact of need for cognitive closure (NFC) manipulations via time pressure and explicit closure goal activation on executive control was investigated. Although there is some evidence that NFC, measured as an individual variable, is related to better performing in attentional tasks involving executive control, these results have never been validated across different manipulations of NFC. Thus, in the present study we induced NFC via internal and external time pressure and tested the impact of these manipulations on the performance in tasks that measure executive control, i.e., the Stroop and switching tasks. The results revealed that induced high (vs. low) NFC, indeed boosted performance in executive control tasks. Moreover, there was no difference in the effect of both NFC manipulations on task performance. The implications regarding the role of executive control and specific NFC manipulations in social cognition are discussed.

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