Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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TOTAL DOCUMENTS

136

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Published By Springer International Publishing

9783319108636, 9783319108643

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Developing Alternative Measures for Service Quality in Higher Education: Empirical Evidence from the School of Physical Education and Sports Sciences

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_102 ◽

2014 ◽

pp. 185-185

Author(s):

Suleyman M. Yildiz ◽

Ali Kara

Keyword(s):

Higher Education ◽

Physical Education ◽

Service Quality ◽

Empirical Evidence ◽

Alternative Measures ◽

Quality In Higher Education ◽

Sports Sciences

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The Influence of Sales Control Systems on Salespeople’s Adaptive Knowledge, Selling Behaviors and Sales Performance: An Investigation of Individual and Contextual Effects

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_65 ◽

2014 ◽

pp. 117-117

Author(s):

C. Fred Miao ◽

Kenneth R. Evans

Keyword(s):

Control Systems ◽

Sales Performance ◽

Contextual Effects

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Brand Interdependency Versus Brand Dependency: A Maslow’s Self-Actualization Perspective

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_56 ◽

2014 ◽

pp. 92-96

Author(s):

Joseph F. Rocereto ◽

Marina Puzakova ◽

Hyokjin Kwak ◽

Trina Larsen Andras

Keyword(s):

Self Actualization

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A Review and Update of the Classification of Goods System: A Customer Involvement System

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_43 ◽

2014 ◽

pp. 67-67

Author(s):

Kevin James

Keyword(s):

Customer Involvement ◽

System A

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The Feeling of Regret in Ebay Auctions: The Role of Snipers

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_21 ◽

2014 ◽

pp. 29-29

Author(s):

Weiling Zhuang

Keyword(s):

Ebay Auctions

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A Roadmap of Soa-Based Framework for Internet-Enabled CRM

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_82 ◽

2014 ◽

pp. 149-153

Author(s):

Wei-Lun Chang

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Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_115 ◽

2014 ◽

pp. 205-209

Author(s):

Veasna Sou ◽

Wann Yih Wu ◽

Shih Hsi-An

Keyword(s):

Job Satisfaction ◽

Service Quality ◽

Employee Perceptions ◽

Service Employee ◽

Hrm Practices

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The Effect of Goal Activation on the Evaluation of Hybrid Products: The Role of Category Familiarity in the Dilution of the Means-Goal Association

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_92 ◽

2014 ◽

pp. 175-175

Author(s):

Moon-Yong Kim

Keyword(s):

Hybrid Products ◽

Goal Activation

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Affect-Regulation Through Nostalgia-Shopping

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_91 ◽

2014 ◽

pp. 174-174

Author(s):

Ulrich R. Orth ◽

Steffi Gal

Keyword(s):

Affect Regulation

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Traits Versus States: How Consumption Affects our Sense of Self

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_76 ◽

2014 ◽

pp. 139-139

Author(s):

Suri Weisfeld-Spolter ◽

Maneesh Thakkar

Keyword(s):

Sense Of Self

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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Developing Alternative Measures for Service Quality in Higher Education: Empirical Evidence from the School of Physical Education and Sports Sciences

The Influence of Sales Control Systems on Salespeople’s Adaptive Knowledge, Selling Behaviors and Sales Performance: An Investigation of Individual and Contextual Effects

Brand Interdependency Versus Brand Dependency: A Maslow’s Self-Actualization Perspective

A Review and Update of the Classification of Goods System: A Customer Involvement System

The Feeling of Regret in Ebay Auctions: The Role of Snipers

A Roadmap of Soa-Based Framework for Internet-Enabled CRM

Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia

The Effect of Goal Activation on the Evaluation of Hybrid Products: The Role of Category Familiarity in the Dilution of the Means-Goal Association

Affect-Regulation Through Nostalgia-Shopping

Traits Versus States: How Consumption Affects our Sense of Self

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Latest Publications