Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published By Springer International Publishing

9783319108636, 9783319108643

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The Effect of Goal Activation on the Evaluation of Hybrid Products: The Role of Category Familiarity in the Dilution of the Means-Goal Association

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_92 ◽

2014 ◽

pp. 175-175

Author(s):

Moon-Yong Kim

Keyword(s):

Hybrid Products ◽

Goal Activation

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Affect-Regulation Through Nostalgia-Shopping

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_91 ◽

2014 ◽

pp. 174-174

Author(s):

Ulrich R. Orth ◽

Steffi Gal

Keyword(s):

Affect Regulation

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Traits Versus States: How Consumption Affects our Sense of Self

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_76 ◽

2014 ◽

pp. 139-139

Author(s):

Suri Weisfeld-Spolter ◽

Maneesh Thakkar

Keyword(s):

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A Conceptual Model for Retailer-Vendor Strategic Partnerships

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_74 ◽

2014 ◽

pp. 134-134

Author(s):

Donna Smith

Keyword(s):

Conceptual Model ◽

Strategic Partnerships

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Life Sciences Marketing: Benefit-Based Segmentation of Functional Food Markets

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_54 ◽

2014 ◽

pp. 90-90

Author(s):

Katja Tornberg

Keyword(s):

Functional Food ◽

Life Sciences ◽

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Crouching Economy, Hidden Strategy: Goals and Priorities in Global Sourcing

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_50 ◽

2014 ◽

pp. 82-86

Author(s):

Sudhi Seshadri

Keyword(s):

Global Sourcing

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Caricatures, Cartoons, Spoofs and Satires: Political Brands as Butts

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_39 ◽

2014 ◽

pp. 63-63

Author(s):

Anjali Bal ◽

Leyland Pitt ◽

Pierre Berthon

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Real-Time Service Encounters and Customer Satisfaction: Online Monitoring of Core Service Delivery

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_32 ◽

2014 ◽

pp. 44-48

Author(s):

David G. Taylor

Keyword(s):

Customer Satisfaction ◽

Service Delivery ◽

Real Time ◽

Online Monitoring ◽

Service Encounters ◽

Time Service ◽

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Comparing Codes of Ethics Among the Top Companies in Australia, Canada and the USA

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_3 ◽

2014 ◽

pp. 3-3

Author(s):

Janice M. Payan ◽

Göran Svensson ◽

Greg Wood ◽

Jang Singh ◽

Michael Callaghan

Keyword(s):

Codes Of Ethics ◽

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Facilitating the Development of Firm-Customer Relationships in Online Retailing Contexts Through Virtual Community Cultivation

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-10864-3_19 ◽

2014 ◽

pp. 27-27

Author(s):

Pei-Yu Pai ◽

Ya-Ling Chiou ◽

Hsien-Tung Tsai

Keyword(s):

Virtual Community ◽

Customer Relationships ◽

Online Retailing

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