The Marketing of Intercollegiate Sports: Problems, Mistakes and Future Opportunities
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2015 ◽
Vol 47
◽
pp. 697
2001 ◽
Vol 9
(2)
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pp. 11-21
1991 ◽
Vol 62
(2)
◽
pp. 164-177
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1943 ◽
Vol 72
(2)
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pp. 223-257
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