The Marketing of Intercollegiate Sports: Problems, Mistakes and Future Opportunities

Author(s):  
Alan J. Masters ◽  
J. Donald Weinrauch
2015 ◽  
Vol 47 ◽  
pp. 697
Author(s):  
Matthew H. Carlson ◽  
Zachary Rourk ◽  
Stacy Ingraham

2011 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Kelly Witte

This one hour lecture session is intended for coaches, coach educators, and sport researchers. It will focus on the results of a study involving nearly 2,000 NCAA student athletes representing twelve different intercollegiate sports teams from ten colleges in the Midwest. The purpose of the study was to identify and compare coaching leadership preferences of present day collegiate athletes.


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