Improving Marketing and Operations Strategy Through Industrial Services

Author(s):  
Petri Helo ◽  
Angappa Gunasekaran ◽  
Anna Rymaszewska
2019 ◽  
Vol 26 (4) ◽  
pp. 1106-1131 ◽  
Author(s):  
Yazan Khalid Abed-Allah Migdadi ◽  
Abeer Ahmad Omari

Purpose The purpose of this paper is to identify the best practices in the green operations strategy of hospitals. Design/methodology/approach A total of 25 cases from all over the world were investigated. The source of data was the annual sustainability reports that were retrieved from Global Reporting Initiative (GRI) database. The present research adopted the benchmarking method and the quantitative content analysis of sustainability reports. Then, the indicative models of best practices were developed by using two analysis approaches; within cluster analysis and across clusters analysis. Findings This study found four major taxonomies of green operation strategy in hospitals. The significant strategic groups were resources/waste management; electrical power management; non-hazardous waste management; and emissions/resources management. Indicative models for the relationship between actions and key green performance indicators were developed in the two stages of the analysis. Originality/value The best practices of green operations strategies in hospitals have not so far been investigated. Countries around the world should obey the new regulations for their environmental footprint; if they do, it will exert pressure on all sectors and organizations at all levels to take immediate steps to measure and improve their environmental performance.


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