Household behavior

2014 ◽  
pp. 23-29
Author(s):  
Hendrik Hagedorn
Keyword(s):  
2021 ◽  
Vol 97 ◽  
pp. 105-117
Author(s):  
Alexandros P. Bechlioulis ◽  
Sophocles N. Brissimis

2001 ◽  
Author(s):  
Michael Haliassos ◽  
Christis Hassapis
Keyword(s):  

2017 ◽  
Author(s):  
Angel mname Valarezo Unda ◽  
Teodosio mname Perez Amaral ◽  
Teresa mname Garrn Muuoz ◽  
IIigo mname Herguera Garcca ◽  
Rafael mname Lopez

1988 ◽  
Vol 54 (4) ◽  
pp. 994 ◽  
Author(s):  
Sheila Vegari
Keyword(s):  

2015 ◽  
pp. 1216-1227
Author(s):  
Mustafa Pllana ◽  
Iliriana Miftari ◽  
Njazi Bytyqi ◽  
Sali Aliu ◽  
Jehona Shkodra

Considering marketing as main contributor to the contemporary development, it has encouraged us to raise discussion regarding the role of the marketing in business decision-making and economic development as a whole. The concept of marketing is becoming a necessity tool for survival and the development of different business enterprises. The main objective of the study was to find out about the level at which Kosovo enterprises understand and apply marketing and how do they distinguish marketing from advertising. Moreover, the study seeks for Kosovo households' opinion on marketing and advertising, if they distinguish it from advertising, and how the advertising influences the household behavior in buying decision making. A sample size of 150 businesses and 150 household, covering the whole Kosovo regions were interviewed and analyzed. The results of the collected data were processed and analyzed using Statistical Program for Social Sciences (SPSS).Out of 46% of the total surveyed businesses considered that adv is same as marketing .About 64% of surveyed households declared that adv is done for the products of low quality, but 62% of businesses consider adv necessity even for products of best quality. Surveyed households, about 63% declared that their bought has been based on previous purchases, 17% on sellers' statement and 20% on adv basis. The share for promotion by some Kosovo agriculture businesses is from 4% to 20% of the profit, increasing the selling from 3% to 10%.


2019 ◽  
Vol 51 (1) ◽  
pp. 47-58 ◽  
Author(s):  
Cheryl R. Doss ◽  
Agnes R. Quisumbing

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