Die Online Customer Journey – Moments of Truth

Mapping Intimacies ◽

10.1007/978-3-658-33731-5_24 ◽

2021 ◽

pp. 445-456

Author(s):

Martin Stirzel ◽

Armando Di Nisio

Keyword(s):

Customer Journey ◽

Moments Of Truth

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22 Herzensreise: Beschreiben Sie die optimale Customer Journey und User Experience mittels einer Journey Map und erkennen Sie die Moments of Truth.

kreativ Denken, beherzt Machen, erfolgreich Skalieren ◽

10.15358/9783800661602-187 ◽

2020 ◽

pp. 187-194

Author(s):

Jurgen Appelo

Keyword(s):

User Experience ◽

Customer Journey ◽

Moments Of Truth

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Moments of Truth in Social Commerce Customer Journey: A Literature Review

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-76520-0_24 ◽

2021 ◽

pp. 236-242

Author(s):

Letícia Terra ◽

Beatriz Casais

Keyword(s):

Literature Review ◽

Social Commerce ◽

Customer Journey ◽

Moments Of Truth

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Identifying and Measuring the Key Moments of Truth in Event Planning Customer Scenario Patterns

10.1571/csp10-16-08cc ◽

2008 ◽

Author(s):

Ronni Marshak

Keyword(s):

Event Planning ◽

Moments Of Truth

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Measuring Moments of Truth:

10.1571/ss10-11-01cc ◽

2001 ◽

Author(s):

Susan Aldrich

Keyword(s):

Moments Of Truth

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A Big-data Study of YouTube Comments to Classify Customer Journey Decisions - Proposing a New Exploratory Analysis Method -

The Journal of Image and Cultural Contents ◽

10.24174/jicc.2019.02.16.57 ◽

2019 ◽

Vol 16 ◽

pp. 57-89

Author(s):

Seonwoo Kim ◽

Heewoong Ahn ◽

Yoona Jang ◽

Minye Hong ◽

Minji Seo ◽

...

Keyword(s):

Big Data ◽

Exploratory Analysis ◽

Analysis Method ◽

Customer Journey

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21—Moments of Truth

Katyn ◽

10.1515/9781501757204-025 ◽

2010 ◽

pp. 285-303

Keyword(s):

Moments Of Truth

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Loyalty programs as travel companions: Complementary service features across customer journey stages

Journal of Business Research ◽

10.1016/j.jbusres.2021.02.016 ◽

2021 ◽

Vol 129 ◽

pp. 70-82

Author(s):

Lena Steinhoff ◽

Marcellis M. Zondag

Keyword(s):

Loyalty Programs ◽

Customer Journey

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Optimizing customer journey using process mining and sequence-aware recommendation

Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing - SAC '19 ◽

10.1145/3297280.3297288 ◽

2019 ◽

Author(s):

Alessandro Terragni ◽

Marwan Hassani

Keyword(s):

Process Mining ◽

Customer Journey

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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2021.102550 ◽

2021 ◽

Vol 61 ◽

pp. 102550

Author(s):

Yanika Tueanrat ◽

Savvas Papagiannidis ◽

Eleftherios Alamanos

Keyword(s):

Conceptual Framework ◽

Customer Journey

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Winning at the first and second moments of truth: an exploratory study

Managing Service Quality ◽

10.1108/09604520510575290 ◽

2005 ◽

Vol 15 (1) ◽

pp. 102-115 ◽

Author(s):

Martin Löfgren

Keyword(s):

Exploratory Study ◽

Second Moments ◽

Moments Of Truth

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