Moments of Truth in Social Commerce Customer Journey: A Literature Review

2021 ◽  
pp. 236-242
Author(s):  
Letícia Terra ◽  
Beatriz Casais
Keyword(s):  
Literature Review ◽  
Social Commerce ◽  
Customer Journey ◽  
Moments Of Truth

scholarly journals Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 89041-89058
Author(s):  
Samah Abdelsalam ◽  
Naomie Salim ◽  
Rose Alinda Alias ◽  
Omayma Husain
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying Behavior

Omnichannel and Experience Approach as a Post-COVID-19 Economic Reactivation Mechanism

2022 ◽  
pp. 183-196
Author(s):  
Danny Christian Barbery-Montoya ◽  
Dennisse A. Coronel-Arellano ◽  
Ariana Soria-Loor
Keyword(s):  
Literature Review ◽  
Customer Journey ◽  
Global Trends ◽  
Consumer Experiences ◽  
Key Concepts ◽  
Unique Experience ◽  
Reactivation Mechanism

The aim of this chapter is to show how omnichannel tools must be applied through the process of creating experiences for the consumers. During the literature review, some authors make approaches to the key concepts connecting omnichannels and consumer experiences; therefore, they explain through the analysis of data the reality of the Ecuadorian environment and global trends. With this context, this chapter will present how, by using macro environment and accessibility, a unique experience may be created in the customer journey in omnichannel.

Consumer behavior in social commerce: A literature review

2016 ◽  
Vol 86 ◽  
pp. 95-108 ◽  
Author(s):  
Kem Z.K. Zhang ◽  
Morad Benyoucef
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Social Commerce

scholarly journals A Literature Review of in IS Adoption Model Factors

2019 ◽  
pp. 92-98
Author(s):  
Nur Ani ◽  
Vina Ayumi ◽  
Handrie Noprisson
Keyword(s):  
Literature Review ◽  
Selection Process ◽  
Virtual Community ◽  
Social Capital Theory ◽  
Social Software ◽  
Social Commerce ◽  
Inclusion Criteria ◽  
Community Group ◽  
Online Chat ◽  
Adoption Model

The propose of this research is to review the IS adoption model that can be applied to Enterprise 2.0 such as including social networks, virtual community (group discussion), cyber meetings, online chat, enterprise social software, social commerce, Customer Relationship Management (CRM) and project management. The systematic literature review (SLR) method used in this research is proposed by Kitchenham in 2004. This research reviewed 257 research papers and then selection process used the inclusion criteria based on the title and abstract, and it selected 47 paper. In the selection process used inclusion criteria for full text and it produced 19 paper. Then in the final stage or the 3rd stage, the selection used exclusion criteria and produce 15 papers. As conclusions, IS adoption model adopt some theories such as TOE framework, TAM, UTAUT, TOS, diffusion innovation theory and social capital theory. Some factors that affect the adoption of this model are technology, organization, environment, competency, personal and others.

scholarly journals The SoLoMo customer journey: a review and research agenda

2017 ◽  
Vol 13 (4) ◽  
pp. 47-54
Author(s):  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Literature Review ◽  
Research Agenda ◽  
New Technologies ◽  
Customer Journey ◽  
Marketing Environment ◽  
The Future ◽  
The One ◽  
The Impact

The purpose of this paper is to develop a better understanding of the impact of (So) social media, (Lo) local marketing, and (Mo) mobile applications (SoLoMo) on consumer behavior. The paper is based on a literature review of peer-reviewed articles, published books, trade publications, and doctorate dissertations. This paper examines the SoLoMo consumer, which is a concept that has not been widely discussed in the literature of digital marketing. A thorough literature review of the digital customer journey indicates an oxymoron. On the one hand, there is a vast range of studies in the literature to explore the impact of social media and mobile devices on marketing and consumer behavior. On the other hand, little has been said about the integration of social media, mobile application, and local marketing and how it shapes the profile of the SoLoMo consumer. This paper suggests three areas for further research: (1) the examination of the SoLoMo consumer behavior; (2) the exploration of the digital customer journey; and (3) the investigation of selected new technologies that can shape the future of marketing. The study contributes to the understanding of digital consumer behavior in a multichannel marketing environment. It also proposes a research agenda to explore the future of online consumer behavior in the digital multi-touchpoint market landscape.

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