Loyalty programs as travel companions: Complementary service features across customer journey stages

2021 ◽  
Vol 129 ◽  
pp. 70-82
Author(s):  
Lena Steinhoff ◽  
Marcellis M. Zondag
Keyword(s):  
Loyalty Programs ◽  
Customer Journey

A Big-data Study of YouTube Comments to Classify Customer Journey Decisions - Proposing a New Exploratory Analysis Method -

2019 ◽  
Vol 16 ◽  
pp. 57-89
Author(s):  
Seonwoo Kim ◽  
Heewoong Ahn ◽  
Yoona Jang ◽  
Minye Hong ◽  
Minji Seo ◽  
...  
Keyword(s):  
Big Data ◽  
Exploratory Analysis ◽  
Analysis Method ◽  
Customer Journey

A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing

2021 ◽  
Vol 61 ◽  
pp. 102550
Author(s):  
Yanika Tueanrat ◽  
Savvas Papagiannidis ◽  
Eleftherios Alamanos
Keyword(s):  
Conceptual Framework ◽  
Customer Journey

Retain or upgrade: The progress-framing effect in hierarchical loyalty programs

2020 ◽  
Vol 89 ◽  
pp. 102562 ◽  
Author(s):  
Morgan X. Yang ◽  
Irina Y. Yu ◽  
Haksin Chan ◽  
Kevin J. Zeng
Keyword(s):  
Framing Effect ◽  
Loyalty Programs

Loyalty program in Africa: risk-seeking and risk-averse adventurers

2014 ◽  
Vol 69 (2) ◽  
pp. 137-157 ◽  
Author(s):  
Shogo Mlozi
Keyword(s):  
Consumer Behavior ◽  
Consumer Products ◽  
Loyalty Programs ◽  
Risk Averse ◽  
Loyalty Program ◽  
Content Type ◽  
Risk Seeking ◽  
Proposed Model ◽  
First Time ◽  
The Relationship

Purpose – This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based on travel consumer behavior theoretical constructs extracted from the literature. Design/methodology/approach – This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based on travel consumer behavior theoretical constructs extracted from the literature. Findings – The findings for overall model differed from the moderating factors of high risk, low risk, first-time visit and repeat visit. Also, the results are interesting when satisfaction is tested as a mediator. Practical implications – Practitioners could consider the fact that repeat visits may change tourists’ perceptions toward destination and may even increase their inclination to take on risks. This may impact innovation of consumer products in tourism. Also, policy makers could benefit on how loyalty programs can be developed to increase performance. Originality/value – The study offers specific strategic recommendations toward different groups of tourists (i.e. first-time, repeat visitors, risk averse, risk seeking) and proposes logic for setting up a loyalty program as a long-term strategy for success.

scholarly journals Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity

2011 ◽  
Vol 37 (5) ◽  
pp. 888-901 ◽  
Author(s):  
Rajesh Bagchi ◽  
Xingbo Li
Keyword(s):  
Loyalty Programs ◽  
Step Size
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