Data Mining for Targeted Marketing

2004 ◽  
pp. 109-131 ◽  
Author(s):  
Ning Zhong ◽  
Yiyu Yao ◽  
Chunnian Liu ◽  
Jiajin Huang ◽  
Chuangxin Ou
Keyword(s):  
Data Mining ◽  
Targeted Marketing

A Framework on Data Mining on Uncertain Data with Related Research Issues in Service Industry

Data Mining ◽  
2013 ◽  
pp. 515-529
Author(s):  
Edward Hung
Keyword(s):  
Data Mining ◽  
Relational Databases ◽  
Service Industry ◽  
Uncertain Data ◽  
Research Work ◽  
Real Life ◽  
Mean Value ◽  
Customer Relationship ◽  
Statistical Classifiers ◽  
Targeted Marketing

There has been a large amount of research work done on mining on relational databases that store data in exact values. However, in many real-life applications such as those commonly used in service industry, the raw data are usually uncertain when they are collected or produced. Sources of uncertain data include readings from sensors (such as RFID tagged in products in retail stores), classification results (e.g., identities of products or customers) of image processing using statistical classifiers, results from predictive programs used for stock market or targeted marketing as well as predictive churn model in customer relationship management. However, since traditional databases only store exact values, uncertain data are usually transformed into exact data by, for example, taking the mean value (for quantitative attributes) or by taking the value with the highest frequency or possibility. The shortcomings are obvious: (1) by approximating the uncertain source data values, the results from the mining tasks will also be approximate and may be wrong; (2) useful probabilistic information may be omitted from the results. Research on probabilistic databases began in 1980s. While there has been a great deal of work on supporting uncertainty in databases, there is increasing work on mining on such uncertain data. By classifying uncertain data into different categories, a framework is proposed to develop different probabilistic data mining techniques that can be applied directly on uncertain data in order to produce results that preserve the accuracy. In this chapter, we introduce the framework with a scheme to categorize uncertain data with different properties. We also propose a variety of definitions and approaches for different mining tasks on uncertain data with different properties. The advances in data mining application in this aspect are expected to improve the quality of services provided in various service industries.

USING MARKET VALUE FUNCTIONS FOR TARGETED MARKETING DATA MINING

2002 ◽  
Vol 16 (08) ◽  
pp. 1117-1131 ◽  
Author(s):  
Y. Y. YAO ◽  
NING ZHONG ◽  
JIAJIN HUANG ◽  
CHUANGXIN OU ◽  
CHUNNIAN LIU
Keyword(s):  
Data Mining ◽  
Information Retrieval ◽  
Value Function ◽  
Market Value ◽  
Value Functions ◽  
Market Values ◽  
Potential Market ◽  
Finite Set ◽  
Marketing Data ◽  
Targeted Marketing

Targeted marketing typically involves the identification of customers or products having potential market values. We propose a linear model for solving this problem by drawing and extending results from information retrieval. It is assumed that each object is represented by values of a finite set of attributes. A market value function, which is a linear combination of utility functions on attribute values, is used to rank objects. Several methods are examined for mining market value functions. The main advantage of the model is that one can rank objects of interest according to their market values, instead of classifying the objects. Both the theoretical and experimental results are reported in this paper. It establishes a basis on which further studies and experimental evaluation can be carried out.

Privacy, Profiling, Targeted Marketing, and Data Mining

2007 ◽  
pp. 117-131
Author(s):  
Jaideep Vaidya ◽  
Vijay Atluri
Keyword(s):  
Data Mining ◽  
Targeted Marketing

scholarly journals A Fine-Tuned BERT-Based Transfer Learning Approach for Text Classification

2022 ◽  
Vol 2022 ◽  
pp. 1-17
Author(s):  
Rukhma Qasim ◽  
Waqas Haider Bangyal ◽  
Mohammed A. Alqarni ◽  
Abdulwahab Ali Almazroi
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Transfer Learning ◽  
Language Processing ◽  
Text Classification ◽  
Hate Speech ◽  
Classification Problem ◽  
Learning Approaches ◽  
Fake News ◽  
Targeted Marketing

Text Classification problem has been thoroughly studied in information retrieval problems and data mining tasks. It is beneficial in multiple tasks including medical diagnose health and care department, targeted marketing, entertainment industry, and group filtering processes. A recent innovation in both data mining and natural language processing gained the attention of researchers from all over the world to develop automated systems for text classification. NLP allows categorizing documents containing different texts. A huge amount of data is generated on social media sites through social media users. Three datasets have been used for experimental purposes including the COVID-19 fake news dataset, COVID-19 English tweet dataset, and extremist-non-extremist dataset which contain news blogs, posts, and tweets related to coronavirus and hate speech. Transfer learning approaches do not experiment on COVID-19 fake news and extremist-non-extremist datasets. Therefore, the proposed work applied transfer learning classification models on both these datasets to check the performance of transfer learning models. Models are trained and evaluated on the accuracy, precision, recall, and F1-score. Heat maps are also generated for every model. In the end, future directions are proposed.

A Framework on Data Mining on Uncertain Data with Related Research Issues in Service Industry

2012 ◽  
pp. 316-330
Author(s):  
Edward Hung
Keyword(s):  
Data Mining ◽  
Relational Databases ◽  
Service Industry ◽  
Uncertain Data ◽  
Research Work ◽  
Real Life ◽  
Mean Value ◽  
Customer Relationship ◽  
Statistical Classifiers ◽  
Targeted Marketing

There has been a large amount of research work done on mining on relational databases that store data in exact values. However, in many real-life applications such as those commonly used in service industry, the raw data are usually uncertain when they are collected or produced. Sources of uncertain data include readings from sensors (such as RFID tagged in products in retail stores), classification results (e.g., identities of products or customers) of image processing using statistical classifiers, results from predictive programs used for stock market or targeted marketing as well as predictive churn model in customer relationship management. However, since traditional databases only store exact values, uncertain data are usually transformed into exact data by, for example, taking the mean value (for quantitative attributes) or by taking the value with the highest frequency or possibility. The shortcomings are obvious: (1) by approximating the uncertain source data values, the results from the mining tasks will also be approximate and may be wrong; (2) useful probabilistic information may be omitted from the results. Research on probabilistic databases began in 1980s. While there has been a great deal of work on supporting uncertainty in databases, there is increasing work on mining on such uncertain data. By classifying uncertain data into different categories, a framework is proposed to develop different probabilistic data mining techniques that can be applied directly on uncertain data in order to produce results that preserve the accuracy. In this chapter, we introduce the framework with a scheme to categorize uncertain data with different properties. We also propose a variety of definitions and approaches for different mining tasks on uncertain data with different properties. The advances in data mining application in this aspect are expected to improve the quality of services provided in various service industries.

A Framework on Data Mining on Uncertain Data with Related Research Issues in Service Industry

2010 ◽  
pp. 114-128
Author(s):  
Edward Hung
Keyword(s):  
Data Mining ◽  
Relational Databases ◽  
Service Industry ◽  
Uncertain Data ◽  
Research Work ◽  
Real Life ◽  
Mean Value ◽  
Customer Relationship ◽  
Statistical Classifiers ◽  
Targeted Marketing

There has been a large amount of research work done on mining on relational databases that store data in exact values. However, in many real-life applications such as those commonly used in service industry, the raw data are usually uncertain when they are collected or produced. Sources of uncertain data include readings from sensors (such as RFID tagged in products in retail stores), classification results (e.g., identities of products or customers) of image processing using statistical classifiers, results from predictive programs used for stock market or targeted marketing as well as predictive churn model in customer relationship management. However, since traditional databases only store exact values, uncertain data are usually transformed into exact data by, for example, taking the mean value (for quantitative attributes) or by taking the value with the highest frequency or possibility. The shortcomings are obvious: (1) by approximating the uncertain source data values, the results from the mining tasks will also be approximate and may be wrong; (2) useful probabilistic information may be omitted from the results. Research on probabilistic databases began in 1980s. While there has been a great deal of work on supporting uncertainty in databases, there is increasing work on mining on such uncertain data. By classifying uncertain data into different categories, a framework is proposed to develop different probabilistic data mining techniques that can be applied directly on uncertain data in order to produce results that preserve the accuracy. In this chapter, we introduce the framework with a scheme to categorize uncertain data with different properties. We also propose a variety of definitions and approaches for different mining tasks on uncertain data with different properties. The advances in data mining application in this aspect are expected to improve the quality of services provided in various service industries.

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