Extending the Product Life Cycle within an International Marketing Strategy – Relaunching the German AUDI A4 as the Spanish SEAT Exeo

Fallstudien zum Internationalen Management ◽

10.1007/978-3-8349-6793-0_31 ◽

2011 ◽

pp. 511-531

Author(s):

Hanna Schramm-Klein ◽

Gerhard Wagner

Keyword(s):

Marketing Strategy ◽

Product Life Cycle ◽

International Marketing ◽

Product Life ◽

International Marketing Strategy

Download Full-text

Product Life Cycle and Marketing Strategy

Product and Services Management ◽

10.4135/9781446212387.n3 ◽

2012 ◽

pp. 43-61

Keyword(s):

Marketing Strategy ◽

Product Life Cycle ◽

Download Full-text

Research on Enterprise Marketing Strategy Based on Product Life Cycle Theory

Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018) ◽

10.2991/snce-18.2018.138 ◽

2018 ◽

Author(s):

Jian Xu

Keyword(s):

Marketing Strategy ◽

Product Life Cycle ◽

Product Life ◽

Life Cycle Theory

Download Full-text

A Framework for Evaluating R&D Impacts and Supply Chain Dynamics Early in a Product Life Cycle. Looking inside the black box of innovation

10.2172/1336535 ◽

2014 ◽

Author(s):

Gretchen Jordan ◽

Jonathan Mote ◽

Rosalie Ruegg ◽

Thomas Choi ◽

Angela Becker-Dippmann

Keyword(s):

Supply Chain ◽

Product Life Cycle ◽

Black Box ◽

Chain Dynamics ◽

Product Life ◽

Supply Chain Dynamics

Download Full-text

Eco-Ontology for supporting Interoperability in Product Life Cycle within Product Sustainability

IOP Conference Series Materials Science and Engineering ◽

10.1088/1757-899x/1092/1/012049 ◽

2021 ◽

Vol 1092 (1) ◽

pp. 012049

Author(s):

M Mohammed ◽

A Romli ◽

R Mohamed ◽

A Noormazlinah

Keyword(s):

Product Life Cycle ◽

Download Full-text

Product Life Cycle Perspective on ICT Product Supply Chain Resilience

2020 Winter Simulation Conference (WSC) ◽

10.1109/wsc48552.2020.9383972 ◽

2020 ◽

Author(s):

Janis Grabis

Keyword(s):

Supply Chain ◽

Product Life Cycle ◽

Product Life ◽

Supply Chain Resilience ◽

Life Cycle Perspective

Download Full-text

MARKETING ANALYSIS OF SPRAY CARNATIONS: PRODUCT LIFE CYCLE OF THE SPRAY CARNATION (THE PRODUCT) AND OF A SINGLE CULTIVAR (THE BRAND)

Acta Horticulturae ◽

10.17660/actahortic.1987.216.22 ◽

1987 ◽

pp. 165-176 ◽

Author(s):

D. Rymon ◽

N. Umiel ◽

R. Nakar ◽

I. Spharim ◽

G. Fishelson

Keyword(s):

Product Life Cycle ◽

Product Life ◽

Marketing Analysis

Download Full-text

Analysis of Huawei's International Marketing Strategy Based on the SWOT Analysis

2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) ◽

10.1109/ecit52743.2021.00041 ◽

2021 ◽

Author(s):

Weidong Xi

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

International Marketing ◽

International Marketing Strategy

Download Full-text

The Product Life Cycle

Improving Product Reliability and Software Quality ◽

10.1002/9781119179429.ch5 ◽

2019 ◽

pp. 37-48

Keyword(s):

Product Life Cycle ◽

Download Full-text

Sourcing strategy across product life cycle stages: relevance of multiple-mode governance

International Journal of Integrated Supply Management ◽

10.1504/ijism.2020.107776 ◽

2020 ◽

Vol 13 (1) ◽

pp. 1

Author(s):

Santosh Mahapatra ◽

Ram Narasimhan ◽

G. Tomas M. Hult

Keyword(s):

Product Life Cycle ◽

Product Life ◽

Multiple Mode ◽

Life Cycle Stages ◽

Sourcing Strategy

Download Full-text

Stage of the Product Life Cycle, Business Strategy, and Business Performance.

Academy of Management Journal ◽

10.2307/255954 ◽

1984 ◽

Vol 27 (1) ◽

pp. 5-24 ◽

Author(s):

C. R. Anderson ◽

C. P. Zeithaml

Keyword(s):

Business Strategy ◽

Product Life Cycle ◽

Business Performance ◽

Download Full-text