Stage of the Product Life Cycle, Business Strategy, and Business Performance.

1984 ◽  
Vol 27 (1) ◽  
pp. 5-24 ◽  
Author(s):  
C. R. Anderson ◽  
C. P. Zeithaml
Keyword(s):  
Life Cycle ◽  
Business Strategy ◽  
Product Life Cycle ◽  
Business Performance ◽  
Product Life

The marketing manager as a jazz musician

2015 ◽  
Vol 33 (7) ◽  
pp. 958-965 ◽  
Author(s):  
Morris Holbrook
Keyword(s):  
Life Cycle ◽  
Business Strategy ◽  
Product Life Cycle ◽  
Mature Stage ◽  
Marketing Manager ◽  
Marketing Practice ◽  
Product Life ◽  
Content Type ◽  
Mature Phase ◽  
Jazz Musician

Purpose – Recently, organizational theorists and business thinkers have discovered the jazz metaphor and have employed this trope as an analogy to infer and describe best practices in the areas of organizational innovation and business strategy. The paper aims to discuss this issue. Design/methodology/approach – The present paper extends and amplifies this insight in the area of marketing practice and compares the marketing manager to the jazz musician with special attention to the problem of introducing new offerings during the mature stage of the product life cycle – namely, the strategic issue that concerns most marketing managers most of the time. Findings – Ultimately, the author is struck by the rather profound ways in which – true to the jazz metaphor – the marketing manager during the mature phase of the product life cycle resembles an improvising musician. Originality/value – The present paper pursues this theme in connection with one particular aspect of marketing strategy – namely, the design and introduction of new offerings during the mature phase of the product life cycle.

Study on Geometric Tolerances Information in Integrated Manufacturing Processes

2010 ◽  
Vol 37-38 ◽  
pp. 1292-1295
Author(s):  
Yan Chao ◽  
Hai Feng Zhang ◽  
Li Qun Wu
Keyword(s):  
Life Cycle ◽  
Data Model ◽  
Manufacturing Process ◽  
Product Life Cycle ◽  
Critical Role ◽  
Manufacturing Processes ◽  
Product Life ◽  
Internet Technologies ◽  
Geometric Tolerance ◽  
Geometric Tolerances

Tolerance information plays a critical role in many steps of the product life cycle. It is especially important due to the advances in Internet technologies and increasing integration requirements from industry. In this paper, geometric tolerances information in manufacturing process (IMP) is studied, and the layered conformance level of geometric tolerances is established according to ASME Y14.5-1994, STEP and DMIS. An EXPRESS-G data model of geometric tolerance information in IMP is established. The XML language is used to represent and program the geometric tolerances information in IMP.

"Market Share Strategy and the Product Life Cycle": A Comment

1975 ◽  
Vol 39 (4) ◽  
pp. 57 ◽  
Author(s):  
Robert Fildes ◽  
Stephen Lofthouse
Keyword(s):  
Life Cycle ◽  
Market Share ◽  
Product Life Cycle ◽  
Product Life
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