Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies

Author(s):  
Arshia Kaul ◽  
Anshu Gupta ◽  
Sugandha Aggarwal ◽  
P. C. Jha
2006 ◽  
Vol 23 (2) ◽  
pp. 124-138 ◽  
Author(s):  
Hui‐Yuan Fan ◽  
Jouni Lampinen ◽  
Yeshayahou Levy

2011 ◽  
Vol 217 (12) ◽  
pp. 5822-5829 ◽  
Author(s):  
Viviana Cocco Mariani ◽  
Luiz Guilherme Justi Luvizotto ◽  
Fábio Alessandro Guerra ◽  
Leandro dos Santos Coelho

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