The paper aspires at discovering the most indispensable factors persuading customer reactions and purchasing commodities after observing online advertisements of social media and recognizing the distinctiveness of clusters of Purchaser having the optimistic reaction, over and above
of buying customer clusters after analyzing online advertisement in social media. The selection of attribute and clustering techniques are incorporated in the analysis of data to find significant factors and target customer clusters correspondingly through data mining approach. It has been
identifies that there is a strapping correlation between the advertisement being clicked on social media and the fulfillment with commodities, and amidst purchasing commodities online and saving information for supplementary deliberations. The findings also points out the characteristics of
product and price Conscious clusters for Purchasers' reaction and procuring after seeing online social media advertisement.
