The Effects of Senior Tourists’ Characteristics on Travel Motivation

2019 ◽  
pp. 415-425 ◽  
Author(s):  
Ana Isabel Moniz ◽  
Teresa Medeiros ◽  
Osvaldo Silva ◽  
Joaquim Ferreira
Keyword(s):  
Travel Motivation

Social isolation, anxiety, mental well-being and push travel motivation: the case of COVID-19 in Turkey

2021 ◽  
Vol 26 (11) ◽  
pp. 1173-1188
Author(s):  
Ülker Çolakoğlu ◽  
Gülseren Yurcu ◽  
Melahat Avşar
Keyword(s):  
Social Isolation ◽  
Well Being ◽  
Travel Motivation ◽  
Mental Well Being

Pilgrimage or tourism Travel motivation on Way of Saint James

2020 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Noelia Araújo Vila ◽  
Lucília Cardoso ◽  
Arthur F. De Araújo ◽  
Jose A. Fraiz Brea
Keyword(s):  
Travel Motivation

Studying tourist intention on city tourism: the role of travel motivation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nguyen Thi Khanh Chi ◽  
Vu Huyen Phuong
Keyword(s):  
Time Perspective ◽  
City Branding ◽  
City Image ◽  
Content Type ◽  
Travel Motivation ◽  
City Tourism ◽  
Knowledge Enhancement ◽  
Travel Motivations ◽  
To Come ◽  
The City

Purpose This study aims to investigate the impacts of travel motivations, time perspective and city image that affect travelers’ intention to visit city tourism. Design/methodology/approach The data in this study was collected through a structured questionnaire survey conducted in three big cities in the North of Vietnam (Hanoi, Hai Phong and Ha Long). The data set consists of 625 valid responses by Vietnamese tourists. Correlation analysis and structural equation modeling were used to test the causal relationships among time perspective, city image, travel motivations and tourist intention. Confirmatory factor analysis is conducted to verify the reliability and validity of each latent construct and to evaluate the discriminant validity, convergent validity, composition reliability and average variance extracted for the latent constructs. Findings This study finds that tourists’ travel motivations, time perspective and city image are significantly and positively associated with their intention to visit city tourism. This study also reports that tourists’ time perspective and city image are significantly and positively related to their travel motivation which is in turn significantly and positively correlated to their intention to engage in city tourism. Practical implications City tourism providers need to seek for understanding travel motivations of potential customers. City tourism products should be promoted to people who want to travel for knowledge enhancement, seeking, self-fulfillment, socializing and escape. Tourism businesses and marketers focus more on developing the overall image of city. They should have city slogan and have strategy to establish the city branding to evoke or remind the customers to come in. Since the Corona (COVID-19) pandemic impact on every nation around the world, the artificial intelligence has to be taken on city tourism to minimize the negative influence of this pandemic. Originality/value This study reveals three key determinants of tourists’ intention including travel motivations, city image and time perspective, which have unclear study in the city tourism literature. This study also explains the role of travel motivations in mediating the impacts of their time perspective and city image on their intention to visit city tourism. Improving the city image is important to attract tourists who want to engage in city tourism for knowledge enhancement, seeking, self-fulfillment, socializing or escape. Tourism providers need to have a strategy for establishing the city branding to evoke or remind the customers to come in. The time perspective should be paid more attention to tourists who want to travel to city tourism for knowledge enhancement, seeking, self-fulfillment, socializing or escape.

Domestic Travel Motivation Survey

2014 ◽  
Author(s):  
Sarah Gardiner ◽  
Debra Grace ◽  
Ceridwyn King
Keyword(s):  
Travel Motivation

Narrative Advertising in Destination Branding

2021 ◽  
pp. 346-358
Author(s):  
Ayca Oralkan
Keyword(s):  
Traditional Method ◽  
Destination Image ◽  
Destination Branding ◽  
Tourism Marketing ◽  
Travel Motivation ◽  
Historical Culture ◽  
Tourism Destinations ◽  
History Narratives ◽  
Marketing Methods ◽  
Source Materials

Due to its potential economic return, tourism-related initiatives, including governments, are increasingly focusing on the tourism destination market. It is critical to use efficient marketing methods to enhance travel motivation—especially under the global crises like a pandemic—by encouraging positive consumer impressions of tourism destinations. The main purpose of tourism marketing is to develop a destination image that can enable a sustainable demand for visits through interaction with consumer expectations. One of the most effective marketing methods is to compile stories, which have become a traditional method throughout human history. Narratives use stories to convey various options on behalf of the destination experience in order to build an optimum perception of persuasion. Any destination can have a unique historical culture and original characteristics to be the source materials for effective narrative advertising. These stories should trigger their intention to visit by attracting the attention of potential tourists, and even convince them to visit these destinations.

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