A Delicate Balance for Ruby Cup: Profitability and Sustainability At the Base of the Pyramid

This chapter deals with Indian ‘innovations for the millions’ (I4M)—new products, processes, and institutional arrangements—that sustainably improve the quality of life of those at the base of the pyramid. Taking ten examples which originated from the private, public, NGO and cooperative sectors, the chapter suggests that these innovations are a response of the ‘elite of calling’ to the Indian paradox – high growth in a large economy, co-existing with a very large number at the base of the pyramid. The chapter argues that a more supportive ecosystem needs to be built to foster I4M, including reforms in regulation and taxation, and attracting bright young people. If that happens Indian I4M can serve billions at the base of the pyramid around the world.

Download Full-text

“I Know Just What She’s Going Through”

10.1093/oso/9780199371112.003.0009 ◽

2017 ◽

Author(s):

Nathan Platte

Keyword(s):

Original Music ◽

Delicate Balance ◽

Alternative Perspective ◽

Franz Waxman ◽

Studio Era ◽

Musical Accompaniment

Rebecca’s music offers the strongest argument for the style of musical collaboration Selznick fostered. Although earlier scholarship has focused on Hitchcock and Waxman, this chapter provides an alternative perspective informed by production records: how ideas and decisions flowed from producer, music director Forbes, and composer Franz Waxman to intermingle in one of the most compelling scores of the studio era. This chapter shows the extent to which Selznick and Forbes shaped the score’s formation and the degree to which non-original music from the preview score works in dialogue with Waxman’s associative themes, Robert Russell Bennett’s arrangements, and Leonid Raab’s orchestrations. Rebecca’s musical accompaniment epitomizes a delicate balance of collaborative tensions: the fruit of a system developed under Selznick and Forbes in the late 1930s.

Download Full-text