The notion of praxis was elaborated by Marx and Engels during the early years of their life-long cooperation. Praxis in the way put forward by Marx has, quite naturally, been further elaborated in many ways, and a number of works have been written on this topic. I will mainly make use of the account of praxis given by Bernstein in his seminal book “Praxis and Action” (Bernstein, 1999). Another source of inspiration have been the ideas of the Soviet philosopher Ilyenkov as explicated by Bakhurst in the equally outstanding book “Consciousness and Revolution in Soviet Philosophy: From the Bolsheviks to Evald Ilyenkov” (Bakhurst, 1991). The heritage of Marx has hardly left any footprints in the annals of product development, and it might seem farfetched to use the ideas of a controversial thinker like Marx as a point of departure for an investigation into the nature of coordination. After all, the ideas of Marx and his forerunner Hegel have been relentlessly criticized and scorned by, for example, Popper (1945). It is but all too easy to dismiss the ideas of Marx in the light of his historicism and the way these ideas materialized in the socialist states. However, if we are able to see behind the political veil of Marxism we may be amply rewarded. It is my conviction that the ideas of the young Marx are highly relevant for coming to grips with the problems organizations face today. In any case, we should not dismiss the potential that might be hidden in this heritage simply because its political connotations. So, let’s put our blinders aside and embark on the route towards ADT!