Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

2012 ◽  
Vol 114 (2) ◽  
pp. 193-206 ◽  
Author(s):  
Simona Romani ◽  
Silvia Grappi ◽  
Richard P. Bagozzi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Reactions ◽  
Corporate Social

Consumer reactions to corporate social responsibility: The role of CSR domains

2019 ◽  
Vol 95 ◽  
pp. 502-513 ◽  
Author(s):  
Sara Baskentli ◽  
Sankar Sen ◽  
Shuili Du ◽  
C.B. Bhattacharya
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Reactions ◽  
Corporate Social

Consumer reactions to corporate social responsibility brands: the role of face concern

2016 ◽  
Vol 33 (1) ◽  
pp. 52-60 ◽  
Author(s):  
Lisa C. Wan ◽  
Patrick S. Poon ◽  
Chunling Yu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Management ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Reactions ◽  
Face Concern ◽  
Corporate Social ◽  
The Relationship

Purpose – Face concern is a personal value that refers to the extent an individual shows regard for or interest in the protection and enhancement of face. This study aims to examine the moderating influence of face concern on consumer responses to brands associated with corporate social responsibility (CSR). Design/methodology/approach – An experimental study was conducted to test the proposed conceptual model in consumer reactions to CSR brands. Findings – The results show that consumers with a high face concern (vs low face concern) have a better quality perception toward CSR brands than non-CSR brands. In addition, they also have a higher purchase intention and propensity to recommend the CSR brands than those with a low face concern. However, this interaction effect between face concern and brand type (CSR brand vs non-CSR brand) is mediated by consumers’ perceived quality of the brand. Practical implications – This study provides critical implications for the formulation of brand management strategies, particularly for international firms entering an Asian country like China where people generally have a high degree of face concern. Originality/value – This study highlights the moderating role of face concern in the relationship between consumer responses and brands associated with CSR. It also suggests the mediating role of consumers’ perceived brand quality in the relationship between brand types (CSR brands vs non-CSR brands) and consumer responses.

The Ethics of Petroleum

2017 ◽  
Author(s):  
Jonathon W. Moses ◽  
Bjørn Letnes
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Host Country ◽  
Corporate Citizenship ◽  
Costs And Benefits ◽  
Political Actors ◽  
Oil Companies ◽  
Corporate Social ◽  
Oil Company

This chapter considers the role of international oil companies (IOCs) as global political actors with significant economic and political power. In doing so, we weigh the ethical costs and benefits for individuals, companies, and states alike. Using the concepts of “corporate social responsibility” (CSR) and “corporate citizenship” as points of departure, we consider the extent to which international oil companies have social and political responsibilities in the countries where they operate and what the host country can do to encourage this sort of behavior. We examine the nature of anticorruption legislation in several of the sending countries (including Norway), and look closely at how the Norwegian national oil company (NOC), Statoil, has navigated these ethical waters.

Sign in / Sign up

Export Citation Format

Share Document